For the building materials and home furnishing industry, 2019 may be the most difficult year in the past ten years, but it may also be the best year in the next ten years. With the rapid development of the real estate market, despite the financial crisis, it still spent the "golden fifteen years" calmly. However, as the growth rate of the real estate industry slowed down and consumption diversified, e-commerce was improved and reorganized. Due to the impact of the rise of channels and rising business costs, it is becoming increasingly difficult to do business in the home building materials industry. In the past two years, faced with the problem of how to transform and break the situation, the industry and most companies have gradually become confused and doubtful from being confident at the beginning.
Accumulate slowly and make progress
The smart “business approach” of invisible giants
Xin Mingzhu Ceramics Group, known as the invisible giant in the ceramic industry, started late in new retail. However, compared to adopting a conservative approach and introducing a new retail system with third-party tool implantation, Xin Mingzhu chose bold innovation and To achieve breakthroughs, we insist on building our own team and independently developing platform systems, hoping to achieve New Pearl’s leading position in the core technology of smart retail.
It is understood that the New Pearl Home Furnishing Project integrates design, operation and management, and runs through every aspect of the home furnishing sales process. It is composed of three core application systems: Kuaihui, a 3D quick design software guided by design marketing, Aiwohui, an online home shopping mall with a complete set of matching solutions and soft furnishings, and an online smart store based on social software. . Through digitalization, design, marketing, and management are interconnected, thereby improving efficiency, innovating new models, and allowing stores and consumers to enjoy a diversified, personalized, and differentiated new smart retail experience.
Create an interactive experience
Multi-terminal interconnected scenario-based sales
Change the past dilemma of store efficiency with design, no experience, and low conversion. New Pearl Ceramics Group's stores are the first to use immersive experience and big data precision marketing to provide consumers with personalized space customization, and allow shopping guides and designers to achieve a more direct emotional connection with consumers through the in-store design experience area, faster Gain a more accurate insight into consumers’ individual needs and bid farewell to past inefficient reception methods.
Break the rules and go to the design experience area first when visiting the store
Based on the seamless connection of 3D cloud rendering technology and the Pearl Home World System Platform, consumers in the store can achieve ""The whole process of "product + design + experience + purchase". Through the "digitization of goods" store marketing method is no longer restricted by time, space, distance, form and category, and can accurately touch consumers at any time. And consumers have also realized The diversified shopping enjoyment of online purchase and offline experience has completely changed the situation in the past where online and offline resources could not be effectively shared, improving the efficiency of store signing and realizing the value-added of store profits.
Multi-terminal interoperability, a new consumer experience with comprehensive online and offline integration
Through online smart stores, physical stores can integrate consumer traffic, online payment, production and sales analysis, and data sharing. Empower store operations and management with data and intelligence, improve user stickiness through consumer portraits, and establish faster and more direct channel connections.
The top "traffic platform" with its own halo
New Pearl Ceramics Group has proposed a maker platform mechanism that uses technology as a means and interaction as the core. With the help of commission-sharing application technology and big data, using online and offline networks as a link, we will use our own advantages and combine our business outlets and user groups across the country to vigorously develop private domain traffic.
In the future, the maker model will enter the era of linking up to the Internet and various traditional industries, and down to the entire public. The 1+N drainage model integrated into the closed loop of the New Pearl Group’s large home projects can be obtained by completing consumer contact tasks. Feedback accordingly to achieve mutual benefit and win-win results.
Company features: 1+N traffic diversion model, opening up private domain traffic for stores
New Pearl’s Future New IP
Focusing on creating a closed business loop and platform of the "New Pearl Model", the New Pearl Ceramics Group is vigorously promoting the investment of partners in the ecological supply chain of the "Pearl Home Project", following the business thinking of integration and altruism, and establishing sharing, symbiosis, and common development. Winning cooperation system, creating a high-quality resource sharing platform, and persisting in providing consumers with a more ultimate shopping experience.
New Mingzhu Ceramics Group Ecological Project Investment
The construction of the new Mingzhu Group's large home furnishing project - the Mingzhu Home World platform has been successfully completed. The next step is to implement the nationwide store application, which is the most severe challenge and the key to the success or failure of the enterprise's transformation and upgrading. But at least what we can know is that at this important moment of industry reshuffle, New Pearl Group is already on the track of transformation and upgrading, insisting on promoting smart retail models in its stores to meet consumer needs to the greatest extent and enhance experience and trust. For traditional ceramic companies, Internet genes are not unattainable. Companies and first-line distribution stores use new Internet technology tools to improve user experience, precise production, and reasonable stocking. The ultimate gain is improved efficiency and performance.
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