When you walk into the door of Jinduo Tile Marketing Headquarters, you will see the words "New Channel, Great Future". Jinduo Ceramics was founded in 1993. Over the years, it has been adhering to the concept of "quality is gold, technology is rudder" and has made every ceramic tile carefully. Recently, the author followed the China Ceramics Network's 2020 Ceramic Brand Tour and walked into Jinduo Ceramics to gain a deeper understanding of this 27-year-old "young" brand.
一
Responsibility is the sail of the golden rudder
If quality is gold and technology is the rudder, then responsibility is the sail of the golden rudder ceramic tiles' voyage. Faced with the black swan incident at the beginning of the year, Jinduo Ceramics quickly took various measures to deal with the special situation, highlighting the intention and efforts of an enterprise in assuming social responsibility. Cheng Xiaoli, planning and promotion director of Jinduo Ceramics, said in an interview with the author, "Jinduo, as a 27-year-old brand, in addition to improving quality and serving the society, also leads dealers to grow together."
The brand is not a lone ranger in its development process. It is followed by a large number of dealers who trust the brand; the impact of the epidemic caused the market to be cold at the beginning of the year, and Jinduo Ceramics paid close attention to terminal distribution Based on the current situation of business operations, it helps dealers through activities such as support, practical policies and affordable profits; at the same time, when offline marketing activities are restricted, Jinduo Ceramics has innovatively opened up the online marketing activity section, through live broadcasts, goods delivery, etc. and other methods to boost the recovery of terminal stores by helping dealers complete orders.
Thousands of employees of the company are also members of the Jinduo family. Out of responsibility and care for its employees, Jinduo Ceramics launched the online resumption mode as early as February 3 when the industry situation was confusing and people's hearts were unstable; while ensuring the health and life safety of employees, it promoted the resumption of work. production, and all employees resumed work on February 24. Under the epidemic situation, starting work on time, no layoffs, and no salary cuts are the best for employees“Welfare".
In addition, Jinduo Ceramics is also very active in assuming social responsibilities. 2020 is a critical year for the decisive battle to build a moderately prosperous society in an all-round way and to win the battle against poverty. As a strong and caring enterprise, Jinduo Ceramics is obliged to participate in various charity donation activities. On April 13, Jinduo Ceramics participated in the joint donation event of caring enterprises in Nanzhuang Town, sponsored by the People's Government of Chancheng District, Foshan City, to help Liangshan win the battle against poverty. Jinduo Ceramics donated ceramic products worth 1 million yuan on-site to help Liangshan complete the project as soon as possible. Contributed to poverty alleviation.
II
Service is a required course for every Jinduo person
On April 29, the "High-end Quality Life Shines in Jiujiang" Jinduo Tile Opening Ceremony and Tile Design China Tour Jiujiang Station were grandly opened at the East China Phase III Boutique Pavilion. The opening event of Jinduo Jiujiang flagship store was held in the mode of "design salon + private wine party", witnessing the historical moment of Jiujiang Jinduo. Jinduo Tile entertained guests with delicious food, wine and exciting programs. A different opening ceremony revealed the service intentions of Jinduo people.
The team led by Xiong Guoping, the Jiangxi distributor of Jinduo Ceramics, has established a certain influence in the local building materials market by adhering to quality and customer-centered service concepts. The comprehensive upgrade of Jinduo Ceramics’ Jiujiang flagship store is also to provide consumers with a better space experience; and the first stop of the 2020 Ceramic Ceramics China Tour in Jiujiang has also greatly helped Xiong Guoping comprehensively improve the team’s design service capabilities .
At the opening ceremony, local store leaders expressed a warm welcome to Jinduo Ceramics: "Jinduo Ceramics not only brings high-quality ceramic tiles, but also provides a full range of services. To meet different levels of consumer demand," said Ou Xiongjian, director of the central region of Jinduo Ceramics, in recent years, Jinduo Ceramics has never stopped practicing design camps.At the pace of sales, through each stop of the ceramic tile design tour in China, we build a platform for outstanding designers from all over the country to display, communicate, and learn. It not only serves the majority of designer friends, but also provides better designs for customers who choose Jinduo ceramic tiles. Serve.
三
Jinduo Design Park helps design and marketing upgrade
The industry market is changing rapidly. How to differentiate the services mentioned above is the key thinking and implementation direction of the industry; therefore, design marketing has become the top priority of store operations. . From brand layout design channels to landing terminal stores, many brands will find that the execution is always a little slow, because the aesthetic skills and proficiency of design software of terminal practitioners cannot be developed in one day, so Jinduo Ceramics was independently developed An intelligent design platform - Jinduo Design Park was developed.
Today's sales in terminal stores require not only understanding the concepts of products and selling goods, but also understanding life, communication, products, and design. In order to quickly build up the design scope of all employees, Jinduo Design Park provides point-to-point teaching courses every Thursday. A large number of various tutorials from beginners to professionals are also recorded on the platform, which is equivalent to having a learning machine for everyone—— No matter where you click. It is understood that with this learning opportunity to improve their own design skills and spatial aesthetic awareness, store shopping guides and designers are very actively involved, and at the same time, a benign communication and interaction mechanism has been formed on the platform.
Jinduo Ceramics also encourages terminal store shopping guides and designers to share designs on the platform, and allows shopping guides and designers to make plans together based on local real estate floor plans. In recent years, Jinduo Ceramics has used this platform to hold online design competitions many times to deeply explore designer talents across the country and create high-quality living spaces with more thoughtful designers. At this time, Jinduo Design Park is the place for them to communicate A platform for sharing. Therefore, Jinduo Design Park is not just a design tool, but a platform that provides design-related services, learning, and exchanges. rightFor potential shopping guides, Jinduo Design Park can train them into shopping guide designers; for capable designers, Jinduo Design Park can train them into marketing designers.
During the epidemic, the cloud room function of many design platforms became popular. Jinduo Design Park is closer to people's hearts, allowing store designers and customers to work together to create their ideal home. . According to background data, between February and March, one-third of Jinduo’s more than 20,000 employees were using Jinduo Design Park. Cheng Xiaoli, the person in charge of Jinduo Design Park, believes that the epidemic will definitely accelerate the digital marketing/operation of enterprises. Fortunately, Jinduo Ceramics is already ahead of the curve (Jinduo Design Park has been developing for 4 years).
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Responsibility, service, innovation... are the ingenuity of Jinduo. Because of its 27 years of exporting high-grade, high-quality, and high-value products to the society and consumers, Jinduo Ceramics has gained a good reputation for its excellent quality reputation and innovative design and marketing services; recently, Jinduo Ceramics is participating in the "2020 The channel strength list in the "Top Ten Brands of China's Architectural and Sanitary Ceramics" - the annual designer recommended brand. Hurry up and enter the voting page to cast your valuable vote for Jinduo Ceramics!
