Product upgrade Image upgrade Brand upgrade
New marketing model Seize the opportunity for wealth
Quality improves sales Brand wins the market
Join hands with Wrigley to create a new outlet for wealth!
They come from all over the country,
Here at Wrigley Tile,< /p>
Open up the future!
With the epidemic under control and the rate of resumption of work and production increasing, the demand for the building materials industry has gradually recovered. 2020 It is expected to maintain high growth throughout the year. 2020year 6month15-16On Japan, Wrigley Ceramics breaks through the limitations of regional investment promotion and launches global investment promotion through online live broadcast. It will be broadcast live for two nights5The cumulative number of followers per hour reached 24.8million span>+, lock in the intended agency city458City’s great achievements brought an end to this online investment summit!
Live battle report
Cheng Zhen, general manager of Wrigley Ceramics DivisionMr.Speech< /p>
Functional tiles empower and use technology to change life
in"National Health"Today, the era has arrived. As a socially responsible brand, Wrigley’s leaders have made a comprehensive inspection of the market environment. , quickly layout"anti-slip safety+Whole-house solution"< span style="font-family:宋体">'s strategy is to establish a healthy product system in the post-epidemic context, with five major functions: anti-slip, formaldehyde degradation, soft light eye protection, antibacterial and easy cleaning, and odor-free and ammonia removal to meet the new needs of customers. generation’s safe living needs. Mr. Cheng, general manager of Wrigley Ceramics Division, focused on"functional products< /span>"、" Four major home security systems"、"Brand strength and product upgrade", "Building materials industry development"and“Wrigley Ceramic Tile Investment Requirements and Results Orientation" and other major aspects, interpreting the path to wealth of Wrigley Ceramics for online audiences, and pointed out that in the development of the building materials industry, the strong will become stronger and the weak will become weaker. /span>
Mr. Cheng gave an in-depth analysis of Wrigley Ceramics’ marketing strategic plan, from brand positioning, product positioning, product matrix, channel network, publicity and promotion, The six major sections of marketing assistance will explain the future marketing strategy of Wrigley Tile. More competitive products, more detailed and complete sales channels, and more brand promotion and joint marketing will inject a boost into customers who are targeting Wrigley Tile. Demonstrate the strong vitality and strength of the brand.
Wu Yongqiang, Manager of Wrigley Tile Marketing Center
Brand empowerment to achieve overtaking in corners
Gathering momentum for innovation, Marketing Center Manager Wu Yongqiang focused on the brand and used national live broadcast as a channel to demonstrate brand strength, product advantages, and strategic channel strength , introduced Wrigley’s functional products in detail, allowing friends in the live broadcast room to understand Wrigley more simply and clearly. And looking to the future, it is predicted that solving the problem of floor and wall replacement during secondary decoration will be an important direction for the development of building materials in the future. Manager Wu believes that ultra-thin transparent or opaque special ceramics will be the key to solving this problem. Currently, Wrigley Ceramics is actively developing and manufacturing ultra-thin transparent or opaque ceramics.
Mr. Wu from Hangzhou (left) Mr. Wang from Jiujiang ( Center) Jinan Mr. Hu (right)
Xi'an Independent President (left) Zhengzhou Zhao ( Middle) Jiangsu Zou (right)
Strength paves the way, brand wins the market
Mr. Wu from Hangzhou, Mr. Wang from Jiujiang, Mr. Hu from Jinan, Mr. Du from Xi'an, Mr. Zhao from Zhengzhou, and Mr. Zou from Changzhou have made an appointment. At the Wrigley Ceramics global investment live broadcast, share business experience with friends in the live broadcast room. Several big names mentioned how to do a good job in the ceramic tile business when sharing, saying that they must first choose a competitive ceramic tile brand. It is precisely because of Wrigley Ceramics' complete product categories, preferential product policies, and all-round and multi-dimensional terminal assistance. Help attract them to join the Wrigley family.
Among them, outstanding dealer representatives also emphasized that ceramic tile brands must update their products every year to be competitive, and brands need to have differentiated products. Compared with other brands, product highlights are a powerful weapon to win market competition, and Wrigley Ceramics has done a very good job in this regard. Wrigley Tile has vigorously provided dealers with human, material and financial support to speed up the construction of terminal teams. Various subsidies have reduced the pressure on terminal operations, and the Wrigley brand has brought sustained good image effects, laying the foundation for dealers to enter the local market. foundation.
Deng Tao, Southern District Manager of Wrigley Tile Sales Department< /span>
Innovative model, small Cost-effective and easy operation
Deng Tao, the Southern Region Manager of the Sales Department, explained the investment policy and eight major policies in detail to the friends in the live broadcast room. span>10010,000 yuan will be given away for free——Product payment, store decoration services, professional training, marketing assistance, showroom samples, decoration subsidies, advertising traffic, and six large annual awards, Wrigley Ceramics is full of sincerity to the majority of alliance partners.
Lin Xuhua, North Region Manager of Wrigley Tile Sales Department
Team operation, deciphering the profit model
Franchisees are most concerned about the brand's profit model. Next, Lin Xuhua, manager of the Northern Region of the Sales Department, will explain the profit model of Wrigley Ceramics to everyone. , the manufacturer headquarters provides various types of support, not only limited to terminal marketing activities, series of trainings, and high-speed rail portal media bonuses, but also opens a new retail model for Wrigley ceramic tiles in the era of live broadcast traffic. Consumers can go to the Wrigley customized home flagship store Book tiles. Manager Lin also introduced the investment costs, payback period, and rate of return of joining Wrigley Ceramics from different levels of agents. The low cost and short payback period laid a very high foundation for franchisees to join the Wrigley family.
Wu Bintao, Wrigley Tile Marketing Manager
All-round assistance, multi-dimensional help to take off
Manager Wu of the Marketing Department elaborated on the Wrigley headquarters’ support for the dealer series from the business school professional training system and the terminal assistance system. cultural assistance. Professional, standardized, systematic and scientific training and assistance systems are important tools to enhance terminal sales and brand power!< /p>
< span style="font-family:宋体">Training system
Senior Lecturer Team Service Terminal < /p>
Help System：Many aspects of assistance to improve store performance< /span>
Wrigley Tiles [Grab Wrigley Win a fortune]< /span>2020The last online live broadcast of global investment promotion has concluded triumphantly! Industry reshuffle is accelerating, large groups+strong brands+For good products, choice is sometimes more important than hard work. Join hands with Wrigley to create a business platform and share brand dividends!
(This article is provided by the enterprise)
