On July 10, Arrow Bathroom held the "Yujian Smart Life" and 2020 new product launch conference at the Sofitel Hotel in Foshan, China! The scene was well attended, with industry giants from all over the world, top 100 real estate companies, home decoration tycoons, dealers from all over the country, and more than 100 media friends witnessing this event. There were not only sisters who braved the wind and waves, but also brothers who overcame all obstacles. A wonderful "show" was grandly staged at the Louvre Museum in Foshan.
New challenges are also new opportunities. Wrigley Bathroom is the first to set sail and ride the waves!
Wrigley Bathroom 2020 NewProduct launch event
Sisters who are riding the wind and waves: helping Wrigley bathroom to reach a new level
Hu Yanan: Seizing the post-epidemic demand for renovation and the new trend of domestic products may usher in another "spring"
After the baptism of the epidemic, China and the global economy are facing a huge crisis. Because of China's effective policies and residents' active response to the epidemic, China was able to quickly press the fast-forward button after pressing the pause button on the economy. In the second quarter, many companies began to see positive growth. Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, said that according to the "Post-Epidemic Home Decoration Consumption Intentions" released by the Residential Industry Components Branch of the China Building Decoration Association in March, combined with the new demand for home environment health and epidemic prevention during the epidemic, 56% of consumers want to redecorate, and second-quarter performance growth confirms this. In addition, 71.7% of consumers choose the bathroom as the focus of safety and epidemic prevention, and hope that the bathroom should be renovated to make it comfortable and healthy.
Hu Yanan, Secretary General of the Residential Decoration and Parts Industry Branch of China Building Decoration Association
With the arrival of the trend of domestic products, more and more national sanitary ware brands have begun to be recognized and accepted by consumers. As a consumer brand enterprise in the sanitary ware industry, Wrigley Sanitary Ware has a broad space. In the Wrigley showroom, we have seen that while their products have good looks, they also pay more attention to consumers’ experience when using them, such as spray showers. Just by grasping the post-epidemic consumer demand for bathrooms, the demand for bathroom upgrades and renovations, and the new trend of domestic products, Wrigley Bathroom will usher in another "spring" of development.
Wang Xiaocan: Cross-border integration and innovative brand DNA
“If a brand does not pay attention to culture, it will have no future. Brands need brand DNA that can truly impress users.”
In the current consumer society, consumers are more pursuing the symbolic meaning and cultural symbol value of goods. As the core consumer groups are transitioning to those in their 80s and 90s, the consumer groups are getting younger. Completely different life backgrounds externalize different social attributes and consumption attributes. At the same time, it promotes consumer demand to enter a more segmented era. Users only pay for real value. Value proposition determines the boundaries of products and services. From traffic pool to customer pool, returning to user value is the essence of marketing.
FDC Fabric Library Partner, FashionIndustrial big data expert Wang Xiaocan
The essence of a brand is the creation of culture, and products and services are the cultural carriers of the brand. Wang Xiaocan took Haidilao’s family culture and hot pot culture as examples to emphasize the huge brand value hidden behind the culture. She also used the trend information released by WGSN and COLORO in the global market and the five key colors to predict the market popular colors from 2021 to 2022. 2022 will be a cautious but optimistic post-epidemic period, conveying positive emotions through color and healing consumers’ tired bodies and minds. Whether it is olive oil green, mango ice cream color, avocado green, Atlantic blue or Phalaenopsis, they are all colors that convey positive energy and give people comfort and security.
No matter which color it is, it must ultimately return to the product itself. The Wrigley bathroom Via series already has a forward-looking vision, catching up with popular colors, and truly showing it through products, which can be said to lead the market trend.
Bian Yuechun: The first white paper on bathroom space storage to make life more comfortable
Don’t settle for less, pay more attention to storage. This first "China Bathroom Space Storage White Paper" is derived from 3,460 real questionnaires. Its purpose is to provide more space storage solutions for Chinese families and truly help users solve storage pain points. This is also the original intention of Wrigley Bathroom.
Unreasonable storage, storage space is the culprit. This questionnaire survey is a specific classification survey conducted by Wrigley Bathroom and Bian Yuechun based on the eight major spaces of the bathroom: mirror cabinet, shower area, washbasin, floor corner, locker, toilet area, cleaning area, and towel area. Among them, 64% of the respondents believe that the mirror cabinet needs to improve storage, while the shower area lacks storage tools for bathing items. 27.81% of the respondents found it troublesome that items on the countertop were piled up in a messy manner and become full again soon after they were tidied up. There are also 22.34% who said that hair dryers, shavers and other electrical appliances do not have suitable storage space.
Space Manager Bian Yuechun
In fact, the bathroom area usually accounts for about 10% of the total residential area, and the usable space is limited, but many items related to family plots in life have to be placed here. The survey found that 89% of the respondents said that the bathroom floor was cleaned Tool accumulation, 33.39% of the total respondents believe that the number one problem with bathroom floor storage is that "there is no place to store mops, rags and other cleaning tools." It can be seen that bathroom storage has become the biggest problem in the bathroom that needs to be solved urgently. .
Aika is the same style as the bathroom customized by Wrigley Bathroom and Bian Yuechun. The starting point is to make space storage more complete. Wrigley Bathroom also customizes bathrooms for all types of users, truly solving user problems.Accommodate pain points. Bian Yuechun explained in detail through the personal case of Aika's customized bathroom storage. Choose Wrigley Bathroom to make your life more comfortable!
Music singer and songwriter Yan Yidan also brought the brand song "Wings of Dreams" in collaboration with Wrigley Sanitary Ware, and the atmosphere was high.
Music singer-songwriter Yan Yidan
Brothers riding the wind and waves: Laying out smart homes, Wrigley is here
Xie Yuerong: 26 years of hard work to lay out the "Global Smart Master"
One step at a time, over the past 26 years, Wrigley Bathroom has been in full swing.
Based in China, facing the world. Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said that up to now, Wrigley Bathroom has covered a full range of product lines including smart toilets, bathroom furniture, ceramic sanitary ware, faucet hardware, and bathtubs. We are deeply involved in various home furnishing fields, actively deploying all smart home products and categories, and building a world-class smart home enterprise. It has won numerous awards in R&D and innovation: it has won major international and domestic awards such as the German Red Dot Award, IF Award, China Red Cotton Award, Red Star Design Award, Boiling Cup Quality Gold Award, etc., and has more than 640 technology patents. It has become the designated ceramic supplier of the China Pavilion in Milan and Dubai, representing China's manufacturing power to be reviewed by the world, and has reached strategic cooperation with the Chinese Academy of Sciences.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
Next, Wrigley Bathroom will rely on technological and smart innovation, seize industry development opportunities, and take improving people's quality of life and innovating people's smart living space as its core values to build a world-class smart home enterprise in an all-round way. Aiming to create a better and smarter lifestyle for users around the world.
Shi Fan: Breaking through the boundaries of design and empowering Wrigley Home Furnishing’s new retail
A set of 618 data provides a glimpse into how consumer consumption patterns and needs are quietly changing. More than 36 million people have stayed on Taobao's "Cloud Shopping" for up to half an hour. Those merchants who have opened Tmall 3D to purchase home furnishings have seen a conversion rate that is 9 times higher than the industry average, driving transaction growth to double.
Shi Fan mentioned that design ecology is essentially the ability to communicate online and offline to comprehensively serve consumers. The core problem faced by traditional retail is actually limited user acquisition channels and inefficient data application methods.
Shi Fan, CEO of Lieping Designer
Next, Lieping Designer will provide ARROW with a full-link digital solution to achieve precise e-commerce customer acquisition through people, goods, and sites, plus 3D light design services, in-store experience, data exchange, By placing orders, we will digitally transform all-channel industries such as design studios, dealers, home furnishing brands, decoration companies, kitchen and bathroom, and whole-house customization to connect online and offline consumers. Comprehensively improve the store shopping guide, marketing transformation and service capabilities of its dealers in the new retail business scenario, and realize the intelligent upgrade of terminals.
Empower the digital transformation of the industry and accelerate the arrival of the new retail 2.0 era of Wrigley Home Design.
Lu Jinhui: Smart home strategy to create a "giant ship" of smart home products
A black swan flaps its wings, triggering a global crisis.
“The overall victory of China’s power has also created the best development opportunities for Chinese brands. The opportunity belongs to Wrigley!”
At the meeting, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, explained in detail Wrigley Bathroom’s global smart home strategic layout from three aspects: brand strategy, channel strategy, and product strategy.
Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group
Because of the organic combination of internal genes such as the full ecological chain product matrix, intelligent customized layout, and people-oriented corporate culture with external trends such as the Internet of Everything, intelligence, customization, and big home furnishings, the Wrigley brand value has been comprehensively upgraded. , linking the times and the future. From providing a single product to providing overall smart home solutions, Wrigley keeps up with the trend of the smart home industry, and continues to create a beautiful and smart life experience for global users through the comprehensive application of multiple intelligences such as technology, design, and humanities, and satisfies more people's higher needs. level of comfortable home life needs.
In terms of brand strategy, Wrigley Bathroom proposes global smart home masters, namely:
Global: Wrigley's sanitary ware business has continued to grow and has grown into a giant in the home furnishing industry. It also represents the power of China's intelligent manufacturing to go global and influence the world.
Wisdom: Wrigley follows the trend of the smart home industry, actively deploys all scenarios/categories of smart homes, and continues to integrate multiple smart elements such as design and technology into its products.
Home: Wrigley provides overall smart home solutions and provides global users with a better and smarter lifestyle by deeply exploring the field of smart home.
Everyone: As a master in the smart home industry, Wrigley is not only a representative of smart products, but also a representative of complete technology and high quality.
With a sense of internationality, science and technology, and a sense of humanity as its brand positioning, it is based in China and globally deploys the entire smart home ecology, and is committed to building a world-class smart home brand. From bathroom space to overall smart home space, Wrigley takes water conservation, cleanliness, quality and intelligence as its core, focuses on healthy life quality, adheres to a high degree of humanistic care, and creates a more comfortable bathroom life experience for consumers. Just to improve people's quality of bathroom life and innovate people's living space. At the same time, we use diverse wisdom to innovate people's living spaces, from humanistic wisdom, design, manufacturing to smart technology, to provide consumers with innovative products and services that go beyond traditional ones, and to innovate people's smart living spaces.
In terms of channel strategy, through the five major channel upgrade plans, we will build a more convenient and popular experience link between people and goods, and integrate online and offline to achieve more efficient sales conversion. These five major channels are: new retail model, ten thousand store plan, micro-decoration project, engineering cooperation, and home decoration.
In fact, Wrigley Sanitary Ware has reached a strategic cooperation with Suning Retail Cloud, and they plan to open more than a thousand stores in Suning Retail Cloud before the end of 2020. "Go to consumers and let them meet Wrigley around the corner." Next, Wrigley Bathroom will open boutique community stores in third- and fourth-tier cities and rural markets, allowing Wrigley to enter thousands of households.
In terms of product strategy, Wrigley Bathroom has upgraded and innovated across the board from five major categories: smart toilets, bathroom furniture, faucet showers, ceramic tile sanitary ware, and shower screens. Truly create a complete set of mature smart bathroom ecosystem to meet the bathroom needs of all family members and make everyone smart.
In the post-epidemic era, Wrigley will rely on these three development strategies to build a home furnishing giant that represents China’s intelligent manufacturing capabilities and ride the wind and waves in the global market.
Zhou Zhiwei: Four major new product launches are more colorful and exciting
Wrigley Bathroom has always been actively studying the relationship between users, products, space and life. This extracts achievements and gives customers smarter product wisdom. To this end, Wrigley has put forward the product innovation concept of "Wrigley Home, Life Wisdom".
Wrigley’s life wisdom is actually the integration of humanities, design, technology and other diverse wisdoms applied to products.
Zhou Zhiwei, General Manager of Wrigley Bathroom Division
The role of Wrigley Home Furnishing in this process is to help users create their own life wisdom. Through the use of multi-dimensional design to create wisdom, we have laid out a full ecological chain product matrix for the bathroom space in five categories: smart toilets, bathroom furniture, faucet showers, ceramic tile sanitary ware, and shower screens. We use diversified products to meet diversified bathroom needs and create Diverse brand value.
Wrigley sanitary ware product matrix: it is an effective collection of Chinese humanistic care and advanced modern technology.
Keywords for the five major categories of Wrigley sanitary ware: clean, pleasant, refreshing, stable and clean.
Products are the cornerstone of an enterprise and its core driving force.
In 2020, Wrigley Sanitary Ware officially launched four major space-fitting series products: Via, Joy, Time and Space Lover, and Yafei, which also represent the mainstream style trends of light luxury, ultimate, and fashion that are currently popular in home furnishings.
Viya
Aika
Time and Space Lovers
Yafei
The new products of Wrigley Bathroom’s four major space decoration series are officially released
The four new series of new products launched by Wrigley Bathroom Ware are Wrigley's pioneering definition of the relationship between products and space, products and style. They hope that the products in the overall space will be independent thinkers that can adapt to more spatial environments, and at the same time be leaders of the space, making the space more harmonious and unified.
For example, the ultra-clean series of smart toilets are deeply clean through four major self-cleaning and antibacterial technologies. It is also blessed with medical-grade antibacterial materials and is resistant to E. coli >99%; the waterway is self-cleaning in three stages, making the cleaning water cleaner. The five ultra-clean smart toilets, Star, Exclusive, Fashion, Classic and Light Luxury, are all equipped with four major self-cleaning and antibacterial technologies for deep cleanliness. Wrigley Bathroom can satisfy the clean experience that users pursue.
On site, there are also Werner series, Xinyue, Hupan, Naqu and other series of new products were officially unveiled.
At the press conference, Xie Wei, deputy general manager of Wrigley Home Furnishing Group, awarded honors such as "Wrigley Bathroom Product Experience Officer" to the sisters who have braved the wind and waves.
Xie Wei (middle), deputy general manager of Wrigley Home Furnishing Group, awarded the "Wrigley Bathroom Product Experience Officer" and other honors to the sisters who are riding the wind and waves.
The famous host Wang Xiaoqian (first from the right) talks about her experience with Wrigley bathroom products
As the experience officer of Wrigley sanitary ware products, Wang Xiaoqian explained her personal experience of Wrigley sanitary ware products from three aspects:
The first is to consider the throughput of the bathroom. The toilet wall cabinets and side cabinets of the Via series are very user-friendly and are the first in the industry. They also effectively solve the embarrassment of suddenly running out of toilet paper. The cabinet under the basin is also very functional, truly "exposing the good-looking things and hiding the unsightly things."
The second thing is that I deserve to be loved well by myself, and I can feel that I am valued in this bathroom. The hidden trash can design is very considerate. The disinfection cabinet can disinfect towels, makeup eggs, bath towels and other items that must be used every day, so you can take good care of yourself.
The last thing is beauty. Wrigley Bathroom has comprehensively considered all bathroom needs such as good looks and ease of use.
The guests applauded Wrigley Bathroom
In this era of waves, only the brave leave their names. And Wrigley Sanitary Ware is undoubtedly ready to overcome all obstacles, and a younger Wrigley with more brand vitality appears on the page!
We will wait and see what the second half of 2020 will bring!
(This article is provided by the enterprise)
