On August 11, the 5th New Product Festival of Lianzhong Enterprises was successfully held. This new product festival has made breakthroughs in research and development from three aspects: color, specification, and technology, and launched four series of products: Color Fanghua, Magic Crystal, Star Diamond, and 400×800mm to satisfy customers in multiple dimensions needs.
Customers visit new products
Part 1 Colorful Youth
The "Color Youth" series of products use bold colors and rich colors. They directly stimulate users' senses and emotions through positive colors, aiming to give users a positive feeling. It is divided into two sub-series: "Flower Yang" and "Fantasy Geometry", with a total of more than 50 products. Each product developed is full of everyone's understanding and yearning for modern life.
R&D staff introduces "Color Youth" products to customers
The overall design of the "Color Youth" series of products is based on nature and life. Through the use of flowers, grass and green plants, it is createdA feeling of "nature, vitality, freshness and growth", thus better showing the beauty of "flowers". In addition, this year's new products also cleverly integrate geometric shapes into the design. Through this concise and intuitive "picture language", the life style is highly summarized, thus making the product more lively and agile, and the beauty of "comic geometry" will follow. Present.
Part 2 Magic Crystal
Magic crystal product presentation
In this process, through ultra-fine grinding of crystals and high-temperature calcination, the surface of the ceramic tiles has an extremely delicate and warm texture. In addition, combined with the special glazing method and rich color designs, the overall appearance of the ceramic tiles is more beautiful. Three-dimensional.
Customers visit magic crystal products< /p>
Part 3 Star Diamond
Star Diamond Product Presentation
The glaze of this process uses special high-temperature resistant materials. After high-temperature calcination and various production parameter controls, the surface of the ceramic tiles will immediately appear crystal clear, and under the influence of light, it will look like a starry sky. In terms of color design, Lianzhong Enterprise's two series of "Fantasy Geometry" and "Yingshang Cloth" are used for visual supplementation. The dual application of color and technology makes the ceramic tiles appear more rich and three-dimensional.
Customers visit star diamond products
Part 4 Core Customer Discussion
Core customer seminar
In addition to visiting the interior wall tile exhibits, this new product festival also included a discussion session with core customers. EnterprisesSenior management and cooperative customers jointly discussed product application prospects for this product development, understood customer demands, and jointly met the needs of the home decoration consumer market.
Cooperating customers speak
In recent years, with the changing needs of the consumer market and increasingly fierce market competition, the demand space for interior wall tiles has gradually shrunk. But whether interior wall tiles have no chance of survival? Customer representatives put forward their own opinions and view. In addition to analyzing the corresponding consumer market for interior wall tiles, customers suggested that interior wall R&D should continue to make in-depth breakthroughs in specifications and processes, and open up the interior wall tile market again through strong alliances between companies in the same category.
Ma Shengxi, general manager of Lianzhong Enterprises, speaks
So far, Lianzhong Enterprise New Product Festival has been held for five times, and the next three new product festivals are an extension of the first two. Ma Shengxi, general manager of Lianzhong Enterprise, believes: “The reason why we later slowed down the pace of R&D is because Lianzhong Enterprise’s current 18 processes, 12 specifications and 8 major series of products are enough to meet the needs of the market. Choose, and what we have to do is to flexibly match and use these colors, specifications, and craftsmanship on a soft basis, digest them well, and highlight the beauty of the product just right. At the same time, we cooperate with the cutting-edge hardware equipment guarantee of our interior wall tiles, such as 17 channels Inkjet machines can better achieve product quality."
Hou Xiaotao, Chairman of Lianzhong Enterprises, speaks
Hou Xiaotao, chairman of Lianzhong Enterprise, summarized this seminar. Hou Xiaotao believed: "Establishing a new product festival is not the ultimate goal. The company's product research and development should be a sustainable and long-term progressive breakthrough, and all The products developed must be able to meet the requirements of normal daily production and provide customers with product guarantees in multiple aspects”. Compared with the products currently impacting interior wall tiles, they still have certain shortcomings in flatness and richness of craftsmanship. In this regard, Hou Xiaotao believes that not only will they be adjusted flexibly in line with the market, but they will also continue to give full play to the advantages of interior wall tiles. Make good products.
(This article is provided by the enterprise)< /p>
