Entered the building materials industry in 1998, and started operating the independent brand of Oceano in 2008;
After more than ten years of hard work and struggle, the business has been fully developed and on track;
Currently, it has three stores in Datong city, namely Jinniu store with 350 square meters, Juran store with 370 square meters, and Dongxin store with 1,500 square meters.
Datong franchisee Wu Zeyun
Datong Oceano | Overcoming obstacles all the way, invincible
Datong franchisee Wu Zeyun has been involved in the building materials industry since 1998 and joined Oceano in 2008. With years of persistence and dedication, his current performance has caught up with the track. Perseverance to this day has made Datong Oceano a unique and excellent local brand. The current three stores in Datong have annual sales of around 8 million yuan and occupy a certain market share in the local area.
Starting from 2008, we have invested in the independent brand operation of Oceano. After that, he followed the trend closely. After comprehensively renovating the Baoyu showroom in 2010, Datong Oceano quickly took the lead in the local area and became a well-known and outstanding brand in the local area. From then until 2017, Wu Zeyun continued to expand his market share. After the promotion of the Calacatta board in 2018, the store business dominated the front-end market share, laying an existing foundation for continued development.
Datong Oceano Team
Datong Oceano|How are the impressive results achieved?
How did Datong Oceano achieve such an excellent transcript?
The first is the change in model. In the process of continuous expansion, Datong Oceano has expanded its store operation model from the previous mom-and-pop store model to an overall corporate operation. Then, with the strong support of the manufacturer's leaders, the store decoration drawings and all transformations were guided and operated, and every detail and step followed the general direction. Then, quickly adjust your product chain to achieve the ultimate front-end performance.
When talking about his experience, Mr. Wu said without hesitation: "Personally, I think that we must first combine the local market conditions and the consumption power of the regional center to plan the exhibition hall samples. Later, under the leadership of the manufacturer, weNew products in the store are proactively laid out in advance. When the store is stable, take the initiative to attack the local engineering market sector to achieve comprehensive coverage. ”
Manufacturers prosper together as one, and Datong Oceano is on the right track
Oceano Smart Store breaks away from a single channel and builds the digital economy into a new engine for channel expansion. It integrates the three major platforms of "e-commerce, social networking, and self-owned" to build an all-round network entrance, realizing that mobile phones are the store, chat is the traffic, and zero cost is achieved. Get customers. After running stores for many years, Mr. Wu deeply feels the strong support of manufacturers for the terminal market and their dedication in product training. At the same time, he understands and feels the importance of integrating manufacturers.
With the help and support of the three major tools and the correct guidance of the Oceano brand, Datong Oceano will surely move towards a better future.
