The magical and bumpy 2020 has become a thing of the past. 2021 has just begun, and the building ceramics and related industries are already turbulent. What Zhongtaojun will take stock of today is not only the major events in the development of the ceramics industry, but may also change the pattern of the industrial chain of related industries such as ceramics, ceramic machines, and ink.
1
Keda completed the acquisition of 100% equity of Weigao
The goal is to be the world’s No. 1 ceramic machine
On December 31, 2020, Keda Manufacturing announced that according to the "Share Purchase and Shareholders Agreement" signed between the company and Italian WITALYSRL (hereinafter referred to as "Witaly") on September 26, 2018, the company has On March 30, the call option was exercised and purchased 40% of the Italian I.C.F. & WELKOS.P.A. (hereinafter referred to as "Weigao") held by it from Witaly for a price of 11.2 million euros.
The announcement shows that Weigao's main business is the design, manufacturing, sales and installation of machinery and equipment for the ceramics and food industries. Coupled with the previous purchase of 60% of Witaly's shares in Weigao from Witaly for 16.8 million euros, Keda Manufacturing has completed its acquisition of 100% of Weigao, an Italian company. equity acquisition.
▲Keda Manufacturing Headquarters
It is understood that Keda Manufacturing will strengthen its equity control over Welko in the future to help the company better promote and implement its business strategies and strengthen the integration of strategic synergy and cultural concepts between China and Italy. In addition, Keda Manufacturing will also jointly set up a research and development institute with Wego in Italy to penetrate into the European market to promote the combination of large-volume, low-cost, customized Chinese standards and Italian intelligent standards, making productsThe level of intelligent manufacturing can be compared with Italy and continue to improve Keda's ability to enter Europe and serve the European market.
Keda Manufacturing stated that the purchase of the remaining 40% of Welko can significantly reduce the company’s equity acquisition cost, which will help the company gradually expand into the European market using this as a stronghold, and through the integration of Chinese and Italian design and technology Integration to build the core competitiveness of the mid- to high-end market. Keda Manufacturing holds 100% equity in Weigao, which has a great role in promoting the global layout of Keda Manufacturing's building materials machinery business. Keda Manufacturing has also taken a step closer to becoming the world's number one ceramic machine.
▲Bian Cheng, Chairman of Keda Manufacturing
Prior to this, at the conference where the new headquarters office building of Keda Manufacturing was officially opened on December 28, 2020, Bian Cheng, Chairman of Keda Manufacturing, proposed: In the future, Keda Manufacturing must focus on innovative and competitive products as well as stability and reliability. quality to further enhance the market position. Through the concerted efforts of all Keda people, build the ceramic machine business of Keda + Litai + Weigao into the world's leading ceramic machine business. Boss.
2
Mona Lisa’s tentacles arrive in Gao’an
Exterior wall tile boss Xuri layout in Hunan
On the evening of January 3, 2021, Mona Lisa Group Co., Ltd. issued an announcement that Mona Lisa Group held a board meeting on December 31, 2020, and reviewed and approved the "Proposal on Signing the Equity Acquisition Framework Agreement" 》. According to the motion, Jiangxi Putin Ceramics Co., Ltd. plans to use its existing approximately 980 acres of industrial land, including but not limited to factories, office buildings, employee dormitories, warehouses and other above-ground properties, with an annual output of approximately 40 million square meters of ceramic tiles and ceramic plates. 9 ceramic production lines and other equipment and facilities related to daily operations were placed in its wholly-owned subsidiary Gao'an Zhimeishande New Materials Co., Ltd. through price investment. After the completion of the delivery of the target equity, Mona Lisa Group has the right to increase capital in Zhimei Shande in cash in order to ensure the normal production and operation of Zhimei Shande. After the capital increase is completed, Mona Lisa Group holds 70% of the equity of Zhimei Shande, and Putin Ceramics holds 30% of the equity of Zhimei Shande.
With the gradual decline of Shandong's production areas and the "coal-to-gas" transition in Guangdong's production areas, Jiangxi Gao'an has become a very promising building ceramics production area by virtue of various advantages. On December 16, 2020, Gao'an City held a centralized signing ceremony for major projects. A total of 4 ceramics and ceramic supporting projects were signed and settled in Gao'an, with a total contract value of 2.34 billion yuan. At the meeting, Jiangxi Putin Ceramics Co., Ltd. planned to invest 110 million yuan to build a new intelligent production line for large ceramic plates. According to public information, Jiangxi Putin Ceramics Co., Ltd. is one of the four major bases of Quansheng Enterprise. The base is located in the Ceramics Base of Bajing Town, Gaoan City, Yichun City, Jiangxi Province. This is the production and sales base built by the former Foshan Sangong Ceramics Co., Ltd. in Zhonggao'an in compliance with the general trend of structural transfer of the ceramic industry. The base invested 1 billion yuan and was officially put into operation in 2008.
Monalisa Group stated that the signing of this acquisition framework agreement is based on the company's deep accumulation in the ceramic industry over the years and its "big ceramic tile strategy" "This important measure of layout will help optimize the regional layout of the company's ceramic production base. This equity acquisition can effectively enrich the company's architectural ceramic product categories, achieve complementary advantages in product structure, and meet the company's strategic development plan and market demand brought about by the continuous expansion of product application fields. Mona Lisa has become the controlling shareholder of Gao'an Zhimei Shande New Materials, which means that based on the original layout of its three major production bases in Xiqiao, Foshan, Qingyuan, Guangdong, and Tengxian, Guangxi, it will extend its reach to Gao'an, Jiangxi, and provide Mona Lisa with Lisa's layout in the national market has created a strong competitive advantage.
In addition to Mona Lisa, Rising Sun Group, which is recognized as the “Exterior Wall Brick Boss” in the industry, will expand nationwide in the beginning of 2021. On January 2, 2021, The Hunan Rising Sun Green Building Materials Project Signing Ceremony and Groundbreaking Ceremony was held in the Wangling Circular Economy Park of Youxian High-tech Zone . Hunan Xuri Ceramics Co., Ltd. is a subsidiary of Xuri Group, which mainly produces a series of ceramic products under the "White Rabbit" brand.
In response to the need to expand production scale, XuThe Japanese group decided to expand production at the Xuri Ceramics Production Base in Hunan and add four new automated green plate production lines. It is understood that the Xuri Ceramics Hunan Industrial Park, built with a total investment of 2 billion yuan, will become the largest domestic production base of Xuri Group and the largest architectural ceramics manufacturer in Hunan. After the project is fully completed and put into operation, it is expected that the annual output value will reach 1.5 billion yuan, the tax revenue will exceed 70 million yuan, and the number of employees will exceed 1,100.
▲Hunan Xuri Green Building Materials Project< /p>
Currently, Xuri Group has a total of 4 production bases, covering a total area of 4,000 acres, 32 production lines, an annual output of 80 million square meters, and an annual output value of approximately 3 billion yuan. The start of the Xuri Ceramics Hunan Industrial Park construction project not only consolidates the leading position of the White Rabbit brand in the field of exterior wall tiles, the Xuri Group is also moving towards becoming a large-scale comprehensive architectural ceramics production enterprise integrating the production of exterior wall tiles and indoor tiles. And it has taken a big step towards becoming the first camp in the field of domestic ceramic construction.
3
The volume of foreign ink giants approaches tens of billions
The domestic ink market is divided between two heroes
Comparing "ceramics machine equipment" and "building ceramics production", the leading enterprises in the ceramic ink industry are more centralized, and the era of oligarchs has come earlier. The "2020-2025 China Ceramic Ink Industry Market In-depth Research and Development Prospects Forecast Report" released by the New Thinking Industry Research Center shows that with the rapid popularization of ceramic inkjet technology, the market demand for ceramic ink has been developing rapidly since 2010-2015. During this period, market demand gradually slowed down from 2015 to 2019, but still maintained a growth trend. In 2019, the global ceramic ink production capacity was approximately 80,000 tons, and the market demand was 79,000 tons.
▲Itaga at the exhibition
Due to the high penetration rate of inkjet printing technology in the field of ceramic production in countries such as Italy and Spain, the market demand for ceramic ink is also high, so Ferro in the United States and Torrecid in Spain , Esmal-glass-Itaca (Esmal-glass-Itaca), and Italy's Colorob-bia (Carob-bia) and other ceramic ink giants came into being, and once monopolized the international ceramic ink market.
Ferro is a world-leading supplier of technical functional coatings and color solutions, and the founder of ceramic inkjet printing inks. On the 100th anniversary of Fulu's founding (early 2020), the company announced that it would officially divest its ceramic tile coating business and was replaced byceramic chemical giant Esmalglass Group (Esmalglass -Itaca-Fritta)'s companies were acquired for US$460 million (approximately 3.22 billion yuan). According to statistics, in 2019, the annual sales of Fulu's ceramic tile coating business were approximately 3.6 billion yuan, and that of Italaga was approximately 3.7 billion yuan. Itaga's acquisition of Fulu means that the ceramic ink industry will be born into a "Big Mac" with annual sales approaching 10 billion yuan.
Looking at the country, due to the late start of my country's ceramic ink industry, market demand mainly relied on imports in the early stage. However, from 2013 to 2019, the domestic share of my country's ceramic ink has continued to grow, from 26% to about 88%. , basically realizing domestic substitution. The development trend of ceramic ink in my country is the same as the global trend. Before 2020, market demand will grow slowly. It is reported that the domestic ceramic ink market demand in 2019 is approximately 40,000 tons, with a market size of approximately 2.1 billion yuan.
▲Dow Technology Headquarters
According to reports and statistics from all parties, since 2018, my country's environmental protection supervision has become stricter. Some companies whose products do not have price and quality advantages have gradually withdrawn from the market, and the industry has become concentrated.The degree keeps rising. At present, in the domestic ceramic ink market, Dow Technology and Sinocera Kanglitai account for the highest proportions, and the two together account for more than half. Therefore, Dow Technologies and Kanglitai are divided into two companies. In addition, brands such as Mingchao, Golden Eagle, Mairis, and Santao occupy the remaining market share.
With the explosion of slate production capacity in 2020, as well as the increasing momentum of technological renovation and construction of production bases and investment in expansion of production bases of ceramic enterprises in various places, another round of iterations of production lines and inkjet equipment will be formed, and the demand for ink will increase. Expected to surge. The surge in market demand provides leading companies with opportunities for harvesting and expansion. It is foreseeable that the ceramic ink field will further move closer to the oligarchs with the help of capital.
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Wu Xiaobo made 8 major predictions for 2021 in his 2020 personal year-end show. Point 8 mentioned that my country's "Super City" competition has begun and 2021 will enter a white-hot stage. Similarly, the entire industry chain of the building and ceramics industry together with the upstream mechanical and chemical industry is also facing the development trend of the birth of "super enterprises". These major acquisitions and expansions of leading companies are reflecting the prototype of the oligarchic structure in this industry chain. As for whether the "Super Ceramics Enterprise" competition will enter a fierce stage in 2021, China Ceramics will wait and see with everyone.
Author: Hong Xiaochun
