500 million, 600 million, 1 billion, 2 billion, 5 billion, 6 billion... This is not a game of numbers, but the project funds that ceramic companies have invested or plan to invest in the first quarter.
In the first quarter of 2021, the expansion of the ceramic industry is still in full swing, especially the leading ceramic companies showing a "crazy trend." At the production area level, Guangxi Teng County has accelerated again on the basis of creating "Teng County Speed"; Jiangxi Gao'an added 15 ceramic tile production lines in the first quarter, with an additional daily production capacity of 400,000 square meters; Sichuan Large Board, New slate lines are intensively ignited, and the scale is closely following that of Guangdong...
At the corporate level, leading ceramic companies such as Weimei, New Pearl, Dongpeng, Mona Lisa, Oceano, and Hongyu once again expanded their layouts in the first quarter, with investment amounts ranging from billions to billions of yuan. Almost every week, there is news about the expansion of leading ceramic companies, either by purchasing land to build new bases, or by investing in shares, or by intensively launching new production lines... The intensity and speed of expansion amaze the industry.
“A thousand sails pass by the sinking boat”, polarization is becoming more and more intense in the ceramic industry. According to the current growth and expansion trend, it can be foreseen that in the next 2 to 5 years, at least five ceramic companies in the ceramic industry will exceed 10 billion in revenue. However, at the same time, the living space of a group of waist and tail ceramic companies will be further restricted. Compression, facing the risk of elimination and withdrawal.
In the first quarter of 2021, which ceramic company will expand the most?
Mona Lisa acquires Jiangxi Putin
Three new lines are put into operation at Tengxian base
On the morning of March 16, Mona Lisa held the "Establishment Ceremony of Gao'an Mona Lisa New Materials Co., Ltd." in Gao'an, Jiangxi, marking the first listed ceramic company in the Gao'an production area (see: Putin " Curtain call! Mona Lisa officially arrives in Gao'an) ☜Click to read. At the ceremony site, the outdoor advertising at the gate of Putin Ceramics Factory and the advertising screen above the loading platform in the factory were all covered by the Mona Lisa product promotion screen. The LOGO on the facade of the 20,000-square-meter exhibition hall, which had cost nearly 100 million yuan to build, The advertising slogans have also been replaced by the Mona Lisa, which means that Gaoan no longer has Putin ceramics.
According to public information, Putin Ceramics currently has approximately 980 acres of land and 9 ceramic production lines, with an annual output of approximately 40 million square meters of ceramic tiles and ceramic plates. This means that Mona Lisa Group will add a new base and 9 production lines to its nationwide layout. On the day of the founding ceremony, Mona Lisa had put into operation 6 lines in Gaoan, mainly producing porcelain tiles and glazed tiles, and 3 other production lines.It will be put into production one after another, and the annual production capacity is expected to increase from the original 40 million square meters to 50 million square meters in the future.
In addition, on January 27, three production lines in the first and second phases of the Guangxi Tengxian production base of Mona Lisa Group were ignited. It is reported that Mona Lisa completed the construction of three production lines and successfully ignited them in just 8 months. The three production lines launched this time mainly produce 600×600mm, 800×800mm, 1200×600mm and other specifications, with daily production capacity of 30,000 square meters each.
On March 28, the third production line of the Mona Lisa special high-performance ceramic plate project - the high-strength and tough ultra-thin slate double-layer intelligent kiln held a ignition and kiln warming ceremony, marking the start of the Mona Lisa special high-performance ceramic plate project. The performance ceramic plate project is about to be put into full production.
Oshennuo’s first deployment in the north
50 million shares in Shanxi Huizi New Materials
On March 9, 2021, Diou Home Furnishing issued an announcement that it plans to invest in Shanxi Huizi New Materials with its own funds. The investment amount is 50 million yuan. The actual investment will be completed before January 31, 2031. The form of investment can be In exchange for cash, intellectual property rights, etc., after the investment is completed, it will hold 20% of the equity of Shanxi Huizi New Materials.
Public information shows that Shanxi Huizi New Materials is located in Yangcheng County, Shanxi Province. It was established on December 10, 2020, with a total area of 1,000 acres. It is currently the largest single industrial project in Yangcheng County and is planned for the next three years. A total of 5 ceramic tile production lines have been put into operation, with a total annual output of 55 million square meters, mainly producing various specifications of glazed tiles.
"Dark Horse in the Pottery Industry" Big Horned Deer
Acquisition of Guangdong Jianxing Ceramics Factory
On January 11, 2021, Dajiaolu held a press conference in Foshan to acquire Guangdong Jianxing Ceramics Factory. At the meeting, it was announced that the third production line of the Jianxing factory would be completed and put into operation by June 2021. Dajiaolu was at the meeting He also stated that the goal in the next five years is to achieve revenue of 3 billion yuan, complete the layout of 10,000 stores, and plan to be listed on the Shenzhen GEM in 2025.
On February 18, the seventh day of the first lunar month of the Year of the Ox, the Guangdong Jianxing Ceramics Factory acquired by Big Horn Deer was officially put into production. At the ignition site, Nan Shunzhi, the founder of Big Horn Deer, said that in 2021, 100 million yuan will be invested to build a new super large kiln with a daily production capacity of 35,000 square meters.It is planned to be put into production in June.
东 Peng
Invest another 5.08 billion yuan in Fengcheng, Jiangxi
On January 7, 2021, Dongpeng Holdings announced that it signed an "Investment Agreement" with the People's Government of Fengcheng City, Jiangxi Province on January 6, 2021
According to the agreement, the Fengcheng City Government provided 900 acres and 300 acres of industrial project production land to Fengcheng Dongpeng and Jiangxi Dongpeng respectively for the construction of a smart ceramic home industrial park project. The specific investment content of the industrial park includes 9 smart rocks. Board production line and annual output of 2.6 million pieces of smart bathroom ware and other projects. The agreement shows that the total investment in the project is approximately 5.08 billion yuan, and the fixed asset investment intensity is not less than 3 million yuan/acre.
Currently, Dongpeng Holdings owns eleven major ceramic tile and sanitary ware production bases including Guangdong Foshan, Qingyuan, Jiangmen, Gaoming, Jiangxi Fengcheng, Chongqing Yongchuan, Hunan Lixian, Shandong Zibo, Shanxi Yuanqu, etc., and has a large number of Land, its main business includes the production and sales of products and services such as ceramic tiles, bathroom ware, wooden floors, coatings, diatom mud, integrated wall panels, auxiliary materials (waterproofing, tile adhesives, seams) and home furnishings.
For future expansion, Dongpeng Holdings revealed that on the one hand, it is the construction of production capacity in its own bases, by purchasing land or adding production lines to existing bases. For example, the Chongqing base will have room for 10 lines in the future; the other is the expansion of existing bases. The production lines must undergo technological transformation and be upgraded to production lines capable of producing high-value products or products with the latest specifications; the second step is to conduct acquisitions and mergers and select suitable targets for acquisitions and mergers.
Weimei Group increased capital by 6.18 billion yuan
Investment and construction of Jiangxi Fengcheng Phase III project
On February 18, 2021, the "Jiangxi Daily" reported: "Hemei Ceramics' investment of 6.1 billion yuan in the project has started. After reaching production, the annual operating income will exceed 5 billion yuan, and the tax will be 500 million yuan." Among them, Hemei Ceramics It is an enterprise established by Guangdong Weimei Group in Fengcheng, Jiangxi.
On February 24, the WeChat public account "Jiangxi Fengcheng Release" of the Propaganda Department of the Fengcheng City Committee of the Communist Party of China pushed the article "The leaders of the city's four teams take action to do a good job in this work", which wrote: "Beauty is Fengcheng Release" As a leading enterprise in the city and an old project, in order to repay Fengcheng’s care and love, it decided to invest 6.18 billion yuan to increase capital and expand production to build the third phase of the project. ”
On the other hand, on March 18, the first "5G smart production line" at the Chongqing production base of Weimei Group was officially launched. "Ceramic Information" passed 2020In 2018, the "Ceramic Industry Long March" learned that Weimei Group has built multiple production bases in Dongguan, Qingyuan, Guangdong, Fengcheng, Jiangxi, Rongchang, Chongqing and other places, with a total of 50 production lines and an annual production capacity of more than 200 million square meters. Among them, in Fengcheng, Jiangxi There are three major factories with a total of 27 production lines, and the annual ceramic tile production capacity exceeds 120 million square meters.
Exterior wall brick faucet "White Rabbit Tiles
Additional investment of 1 billion yuan in Zhuzhou, Hunan
On January 2, 2021, in the Wangling Circular Economy Park of the High-tech Zone in You County, Zhuzhou, Hunan, Zhuhai Xuri Group (its well-known brand White Rabbit Ceramics is the national leader in exterior wall tiles) welcomed the Hunan Xuri Green Building Materials Project Signing Ceremony Groundbreaking ceremony. The first phase of the project has an investment of 1 billion yuan and covers an area of 709 acres. Currently, four high-end exterior wall automated production lines have been completed and put into operation.
Xuri Group plans to invest an additional 1 billion yuan on the existing basis, including 600 million yuan in fixed assets, add 240 acres of land, and build and launch 4 fully automated new green plate (interior ceramic tile) production line construction projects. It will be constructed in batches and put into production within 2 years. It is expected that after all eight production lines of the project are completed and put into operation, the annual production capacity will reach 45 million square meters and the annual output value will be 1.2 billion yuan. By then, Xuri Group will become a comprehensive ceramic enterprise integrating exterior wall tiles, mosaics, and indoor wall and floor tiles.
ASUS Holdings
Merger and acquisition of Jiangxi Zhengda
On the afternoon of January 9, Jiangxi Huasuo Holding Group officially signed an acquisition agreement with the Pingxiang Xiangdong District Government, deciding to wholly acquire Pingxiang Zhengda Ceramics, which has been closed for nearly two years, and establish Jiangxi Huarui New Material Technology Co., Ltd. This is another large-scale merger and acquisition move by ASUS Holding Group half a year after its wholly-owned acquisition of Jiangxi New Vision Ceramics on May 8, 2020.
Asus Holding Group plans to invest 500 million yuan to fully launch the intelligent transformation of the existing five production lines of Zhengda Ceramics. The five transformed production lines have a designed daily production capacity of 120,000 square meters.
After the completion of this merger, Asus Holding Group has 18 production lines with a daily production capacity of 470,000 square meters (calculated based on a 310-day production cycle, an annual production capacity of nearly 150 million square meters), ranking among the top three in the country, and its products cover a large area. It has a full range of products including boards, medium boards, glazed tiles, antique tiles, porcelain tiles and polished tiles, becoming the first local ceramic company in Jiangxi production area with an annual output value exceeding 3 billion yuan.
Hongyu walked out for the first timeGuangdong
Acquire 2,600 acres of land in Teng County + take photos of Guangxi Xinzhong Pottery
On February 3, 2021, Hongyu Group held a signing ceremony for the Guangxi Tengxian Ceramics Production Project Investment Contract in Foshan. The land signed was the Phase III plot of the North District of Zhonghe Ceramics Industrial Park, Guangxi Tengxian, covering an area of approximately 2,600 acres, with a total project investment of not less than 2 billion yuan. It is used as 12 ceramic production lines, supporting facilities, raw material storage, processing, coal gas or LNG and other energy supply in the Tengxian production base of Hongyu Group. The project construction is divided into three parts. It is planned to be completed and put into operation in five years. After the completion and put into operation, the annual output of ceramic tiles will reach 132 million square meters.
On March 4, Hongyu Group launched a new layout in Teng County, Guangxi, and successfully purchased Guangxi Xinzhong Ceramics for 186 million yuan. This means that after the successful auction, Hongyu Group has added 618 acres of state-owned land use rights in Teng County, Guangxi, as well as buildings, structures and other auxiliary facilities covering an area of about 400 acres, as well as 6 Ceramic production lines and other assets.
According to statistics from "Ceramic Information", Hongyu Group has built four major production bases in Guangdong, with a total of 46 production lines and an annual ceramic tile production capacity of nearly 150 million square meters. The planned entry into Teng County, Guangxi is the first time that Hongyu Group has acquired land to build a factory outside Guangdong Province. This may be the beginning of its nationwide layout.
Jiangxi Gaoan newly put into production 15 major lines
Sichuan rock slabs go online again and become a craze
In the first quarter, Sichuan, Guangxi, Jiangxi and other production areas went online in full swing, and the popularity continues unabated.
In the Sichuan production area, on January 15, Sichuan Meishan Xingtong large slab production line was put into operation; on January 21, the second slate production line of Jianyou Ceramics was ignited; on February 10, Sichuan Zhufeng Porcelain Large Slab The slate production line was ignited; on February 27, the newly built large slab/slate production line of Sichuan Danling Sifang Porcelain Industry was ignited...
In the Guangxi production area, the first production line of Gongbao Ceramics in Tengxian County, Guangxi was ignited on January 16, with a daily production capacity of 30,000 square meters; in Cenxi, Wuzhou, the Lianhui Ceramics Whole Factory acquired 3 production lines of the original New Power Ceramics. It is expected to be completed and put into operation in the first half of 2021; Hezhou Chunyi Ceramics' 3,000-acre production base has a total planning of 16 production lines, and two porcelain tile production lines with a daily output of 60,000 square meters have been built...
In the Jiangxi production area, nearly 10 production lines were put into operation in March alone. In the first quarter, about 15 new production lines were put into operation, with an additional daily production capacity of nearly 400,000 square meters. The products cover antique bricks and 6012 large boards. , 7515 large slab and 800 full-body marble seriesList.
(The article is reproduced from Ceramic Information)
