The changes in the consumption habits of end consumers that are hotly discussed nowadays are not a simple transformation from "food, clothing, housing and transportation" to "luxury and luxury". Along with consumers' aesthetic taste and continuous pursuit of ideal life, the consumption structure has quietly changed, and a new middle class and small-town youth with strong consumption power have taken shape.
Most brands have underestimated the sudden burst of purchasing power and rapidly improving consumer tastes of Generation Z consumers. In fact, well-educated contemporary consumers may be more savvy in their consumption. They still follow the logic of "pursuing personalization and differentiation" and make every purchase they make not to follow the crowd but to please themselves. Interpret your own unique ideal attitude towards life.
As one of the top ten ceramic brands in China and the first-line brand of Chinese ceramics, Lion Ceramics has an insight into this fundamental demand of consumers and recently joined hands with the world's top glaze company, Italian Carobbia Glaze Company, to achieve a long-term strategy cooperate! Combining the artistic genes of Lion Ceramics with the scientific and technological strength of Italy's Carobia Glaze Company will help the Lion brand achieve further upgrading of its product strategy, create a multi-dimensional win-win situation throughout the chain, and connect with the world's top standards!
The picture shows Mr. Liu Bao, Chairman of Lion Group
Mr. Nazzario Di Mauro, General Manager of Italy Carobia Glaze Co., Ltd.
Attend the signing ceremony
It is reported that when the world ceramic tile development trend is looking towards Italy, Lion Ceramics takes the lead in seizing the development foundation of Italian ceramic tiles, that is, the leading strength at the glaze level, going straight to the source, and aligning with the leading brand of Italian local ceramic tiles at the glaze level. Robbia has reached a strategic cooperation, which is in line with Lion Ceramics' brand positioning of "updated colors, more beautiful homes" and product strategy of "being a person with both integrity and talent, making bricks with both internal and external qualities", allowing Lion Ceramics to achieve multi-dimensional upgrades for its entire range of products.
The picture shows the world’s top glaze companies
Italian Carobia Glaze Company Production Base
The strong collaboration between Lion Ceramics and Italy's Carobia Glaze Company has produced a variety of world-class glazes tailored for Lion Ceramics, which not only enables the advanced European technology to be inherited and applied in China, It can also make the color of each product of Lion Ceramics more natural and lifelike, and the texture clarity and transparency can be greatly improved, which is enough to carry more personalized and differentiated precious stone texture elements to meet the needs of contemporary consumers in their pursuit of art and lifestyle. A new attitude of mutual integration.
The picture shows Nazzario Di, general manager of Italian Carobbia Glaze Co., Ltd. Mr. Mauro
Give high praise and recognition to Lion Ceramics products
While the external appearance has been improved, the internal performance of Lion Ceramics has also been fully evolved since then. The surface wear resistance of the ceramic tiles has been improved again to Mohs hardness level 5-6, achieving the highest level in China. Combined with the temperature resistance of the glaze The enhancement makes the product's hardness and wear resistance more deeply integrated, the stability is better, and the acid and alkali resistance is also greatly improved. It fully solves the user's pain points and makes it possible to have common features in performance and appearance.
Being a person with both integrity and talent, making bricks both internally and externally; with an aggressive product strategy and an uncompromising brand tone, as the leading brand of architectural ceramics in China, Lion Ceramics constantly challenges itself and controls the future with innovative and high-quality products. It has broadened the development path of China's high-quality ceramic tiles. Looking to the future, my country's ceramic tile market will continue to show a good trend of improving both quantity and quality. The consumption upgrade characteristics of the building ceramics industry will also become more obvious. Lion Ceramics will also continue to use "technological green art" "Leader in Tile" is the brand vision, keeping integrity and creating innovation, pursuing the right path, taking personalized product appearance and high-end product quality as the driving force, and making unremitting efforts for contemporary consumers who are constantly pursuing an ideal and beautiful life!
