In the first half of 2021, Hengjie, as a new domestic representative brand of Chinese bathroom ware, has appeared at the "2021 AWE China Home Appliances and Consumer Electronics Expo" and the "26th China International Kitchen and Bathroom Show (KBC) 2021". At these two major international exhibitions, Hengjie made a stunning appearance with Hengjie's new intelligent products represented by the intelligent R series and bathroom integrated solutions. Through the comprehensive use of multimedia technology and interactive devices, professional bathroom intelligent manufacturing technology Presented in a professional and interesting way, it creates an immersive viewing space for consumers and industry colleagues. After years of development, Hengjie has grown into a leader in China's sanitary ware industry. In the process of seeking its own development, it has also helped the entire industry complete the transformation from "China's sanitary ware manufacturing" to "China's sanitary ware intelligent manufacturing" and "China's sanitary ware intelligent manufacturing". The transformation of creation.
Building the quality soul of the brand
In the 1990s, a large number of foreign-funded enterprises poured into China, driving the rapid development of manufacturing in coastal areas. Most Chinese factories have given full play to their low-cost advantages, and China's manufacturing industry has gradually become famous overseas. However, the sanitary ware industry at that time lacked common industry standards. Behind the growing sales, the entire industry faced a situation of single category and uneven quality. As a result, Hengjie established its own brand, while vigorously developing original technologies and striving to improve product quality. In the context of the transformation and upgrading of China's manufacturing industry, all walks of life are calling for "craftsmanship." As a member of Made in China, Hengjie firmly believes that "the soul of quality lies in craftsmanship." On the road to building a benchmark brand, Hengjie has Not absent.
In 1998, the Hengjie brand was officially established, which means "persistent pursuit of clean quality". In the ten years from 1998 to 2007, Hengjie improved its production technology, introduced advanced equipment, and laid a good product foundation. In 2011, Hengjie launched the "Super Cyclone Water-Saving Toilet", which was the first to solve the problem of balancing water saving and flushing effect, and established brand differentiation. At the same time, because it has seen the upgrade of quality and experience that digitalization and intelligence will bring to the entire industry, Hengjie has gradually begun to lay out intelligent manufacturing since its establishment, and has successively built intelligent products, ceramic sanitary ware, bathroom cabinets, faucet showers, Intelligent manufacturing bases for the production of five major categories including shower rooms and bathtubs, and the collaborative integration of multiple intelligent manufacturing bases.
With the popularity of finely decorated residences and the continuous innovation of industry technology, the sanitary ware industryThe industry began to move towards the "blue ocean". The huge market space has attracted many brands to enter the market. Competition in China's sanitary ware industry has also upgraded from a single "price competition" to a comprehensive strength competition including "quality competition, service competition, and brand culture competition." Hengjie believes that in order to stand out in the fierce competition, only by truly putting quality first and considering users in an all-round way can we ultimately win the market and become a benchmark for the industry to imitate.
Adhering to the awareness of quality competition has been integrated into the development genes of Hengjie Sanitary Ware. At present, Hengjie has mastered nearly a thousand core sanitary ware patented technologies, built a Hengjie laboratory with a total area of more than 4,000 square meters, and has been recognized by many authoritative qualifications such as the National CNAS Laboratory and the National Water Efficiency Laboratory. Not only is it the first drafting unit of the "Smart Toilet" industry standard, it has also undertaken special research work related to national and industry standards for many times, and has become a participant in the formulation of more than 50 national and industry standards.
The insistence on quality and innovation of original technology have also been recognized by the industry. In March 2021, Hengjie Sanitary Ware made its debut at the "2021 AWE China Home Appliances and Consumer Electronics Expo". The only representative of the sanitary ware industry at this exhibition, AWE is the first professional sanitary ware brand invited to participate in the exhibition in ten years. At this exhibition, Hengjie brought the brand new R series smart toilet, showing the latest research and development results and technological strength to the industry. In June of the same year, Hengjie set out again and appeared at the "26th China International Kitchen and Bathroom Show (KBC) 2021". In addition to the new smart R series all-in-one machine, Hengjie also demonstrated to the public the new trend of integrated bathroom solutions . The stunning appearance at these two major international industry exhibitions not only represents the success of Hengjie's own brand, but also means that China's sanitary ware industry has reached a new height, reaching a level comparable to the international level in terms of products, services and solutions.
Use management to create the cornerstone of quality upgrade
The success of an enterprise is inseparable from efficient management. As an industry leader deeply involved in intelligent manufacturing of home and sanitary ware, Hengjie insists that the key to quality innovation lies in the four links of management—&- Raw materials, production and manufacturing processes, product design standards, and after-sales services cannot be relaxed in any sector: if we don’t focus on procurement, we can’t guarantee the quality of raw materials, which will affect production; if we don’t focus on design, low-standard design loopholes will appear; If you focus on the production process, you cannot guarantee stable product quality; if you do not focus on after-sales service, both product experience and service experience will be affected. Hengjie creatively adjusted the corporate organizational structure to reduce loopholes in the management process and fundamentally improve management efficiency.
In addition, when the competition between innovation and quality enters a fierce stage, the soft competition of services becomes the key to win over consumers. To this end, Hengjie has established a service management system for consumers - "1350 (Lifetime for Life)" you)". At present, Hengjie has established more than 3,000 service outlets in more than 400 cities across the country, becoming the first company in the industry to open such service channels. In addition to the standard service system, Hengjie has also launched various innovative services across the country, including a 6-year warranty service for the entire smart toilet. In March 2021, Hengjie successfully defended the "315 Survey Bathroom Ware Comprehensive Score Top List" and the "315 Survey Bathroom Ware Store Service Total Score Top List", winning the "Double Champion" again after 2020. Hengjie hopes that "service power" will also become the soft power for the brand's sustainable development.
Nowadays, in addition to pure functional consumption of products, consumers’ content needs and spiritual experience are also extremely important. Establishing new connections with consumers has become one of the core factors to impress consumers. As a leading domestic sanitary ware brand, Hengjie has always conveyed the signal of "quality and intelligent manufacturing of new domestic products" to consumers. As early as 2019, Hengjie joined forces with excellent platforms such as the Forbidden City and Palace Culture to jointly launch a new domestic product intelligent manufacturing plan. In 2021, Hengjie, as a representative of new domestic products for bathroom ware, was selected together with Huawei, Yili, Moutai, Evergrande and other leading Chinese brands in various industries. People’s Daily’s “Brand Power Plan”. During China Brand Day in May 2021, Hengjie's Guochao series smart Q9 all-in-one machine and Yueyan series smart mirrors appeared in the "Youjian Guochao Pavilion" landing flash mob created by People's Daily New Media, which is based on the actual use of Chinese families The insight into demand allowed Hengjie to create a national trend culture that truly belongs to the Chinese people.
Halfway through 2021, Hengjie has made steady progress under the guidance of the "Four Satisfaction" brand core values in the past six months, and has made new breakthroughs in both product quality and service experience. For Hengjie, "creating a brand culture belonging to the Chinese people" is no longer just a slogan;Through insights into actual usage scenarios in Chinese households, we can create products that truly meet the needs of Chinese people. In the future, it will continue to take quality as its brand foothold, continue to hone the spirit of craftsmanship, enhance the happiness of Chinese families, and continue to promote the sustained and rapid development of China's sanitary ware industry.
