On November 6, core dealers from Yingpai District 1 gathered at Yingpai Wall and Floor Expert Hall. Wu Qichao, chairman of Tianan New Materials (603725.SH) and Yingpai Industrial, and Zheng Xionglin, general manager of Yingpai Marketing Center, conducted in-depth discussions with core dealers in Hunan, Hubei, Guangzhou and Foshan on how to implement the "wall-ground expert" terminal promotion work communication, and at the same time made detailed arrangements for the implementation of the terminal.
In mid-September, dealers from Jiangsu, Anhui, Shanghai, Zhejiang, Fujian, Jiangxi, Shandong, Hebei, Beijing, Tianjin, Yunnan and other regions visited the Anhui base of Tianan New Materials (603725.SH), officially announcing the entry of Eagle Brand Pan-home furnishing field. In less than two months, the Eagle Brand team has invited core dealers from the western region, southern China and other regions to the headquarters to discuss the wall expert plan. The successful conclusion of this meeting also indicates that Eagle Brand's "wall and ground experts" strategy has basically completed internal and external linkage work.
At the same time, the standard work of wall and floor expert terminals has been completed, and the list of the first batch of wall and floor expert terminal stores has been released. In the next stage, Eagle Brand will accelerate the work of terminal wall and floor experts and accelerate market deployment.
In this Yingpai District 1 core dealer exchange meeting, Wu Qichao, chairman of Tianan New Materials and Yingpai Industrial, shared Tianan’s corporate culture, development strategy, product advantages, innovation model and Tianan’s market planning. Focusing on Tianan New Material's corporate culture of "open, frank, fair, pragmatic, efficient, and altruistic", Director Wu used the changes in the New Eagle brand at this stage as a case to describe how to activate the Eagle brand through corporate culture and serve customers. Won rounds of applause from customers.
"Technological innovation + digitalization + business model" is the innovation model of Tianan New Materials. Through the genes of Tianan New Materials, Tianan’s integrated Sunflower integrated system and Tianan’s channels/traffic, the company will create a closed-loop ecosystem, said Director Wu. By then, Tianan New Materials will integrate the advantages of its subsidiaries, do a good job in middle and back-office work such as digital operations, overall space design solutions, and product research and development, and fully support dealers to do a good job in Eagle Brand. Dealers will focus more on stores, services, and Deliver the work. After building this ecosystem, Tianan's market potential will be stimulated, and manufacturers will jointly embrace a rising industry cycle.
At the exchange meeting, Mr. Zheng reviewed the work results of Yingpai under the strategic guidance of Yingpai wall and floor experts and shared the next stage of workdeploy. He said: After the previous stage of work, Eagle Brand has developed two store formats: "Eagle Brand Wall and Floor Expert Center" and "Eagle Brand Renovation Home". These store formats have mature terminal models that can be referenced and copied; In terms of product research and development, in addition to the Eagle brand ceramic tile product system, 18 diatom technology wall panels and 7 HPL flooring models have been launched to meet market demand. Use wallboards where wallboards should be used, and ceramic tiles where ceramic tiles should be used to increase unit value; in terms of digital marketing, the digital design tool - Kujiale was launched to sell products with design solutions and shorten communication with consumers. The chain simplifies manual errors and makes the terminal easier to use.
In terms of the next stage of work deployment, Mr. Zheng said that Eagle Brand will effectively promote the market promotion of wall and floor experts, and rhythmically promote the first batch of wall and floor expert stores and Eagle Brand renovated homes to be launched on the terminal. In addition, the headquarters will match wall and floor product training, design solution training and other work, speed up terminal assistance work, and help dealers quickly operate stores.
At the end of the meeting, the headquarters sales staff shared wall panel sales cases. She explained how to help terminals complete orders through a demonstration of the Kujiale system and a display of the program effects. She also explained in detail the value-added functions of the Kujiale system, including plate calculation, cost calculation, factory order generation and other functions. Through the Lego combination model of the Kujiale system, the free combination of standardized products, and the fool-like information system, the sales difficulty for dealers is reduced.
Only by being strong can one be invincible. Under the strategic deployment of Tianan New Materials, Eagle Brand is based on the ceramic category and has developed into multiple categories of wall and floor experts. Through the combined product categories of ceramic tiles, rock slabs, wall panels, and floors, it has introduced more traffic to dealers and enhanced competitiveness. Through the next phase of work deployment, I believe that Eagle Brand’s new products will soon meet consumers.
