Good news! On the evening of June 21, 2020, the 618 national linkage promotion live broadcast of Wells Ceramics Tmall flagship store came to a successful conclusion! As the first large-scale online joint promotion in the country, the live broadcast room attracted more than 84,000 views in just two hours, and more than 650,000 consumers participated in the live broadcast to interact and like, setting off a carnival craze between the Wells brand and consumers across the network.
Embrace change and actively exploreSearch for new market models and channels, In May, Wells fully launched online and offline operations by building a Tmall flagship store The construction of a new online marketing system; at the same time, with the rapid development of the Internet, it will strongly empower brand terminal stores, allowing manufacturers to closely integrate high-quality products with offline physical store marketing, and jointly provide consumers withProvide high-quality sales services.
This time“ Enjoy the summer HIGH Shopping" 618 nationwide joint promotion event is the first large-scale event that combines online and offline activities since the establishment of Tmall flagship store; during the peak sales season in June, Wells has launched a full-scale event Investment, integrating multiple online and offline resources, attracting online traffic and closing transactions offline, comprehensively breaking through the national market and stimulating the recovery of sales in various terminals; the activity has unprecedented huge discounts, and Wells has launched hundreds of high-quality hot-selling products to give back to the vast number of new customers. There are also multiple surprise gifts for old consumers, such as "1 yuan privilege increases in value a hundred times", "summer recharge discount", "go to Tmall to watch the live broadcast and draw Huawei to win benefits", etc., which truly benefit consumers, High shopping for everyone!
At the beginning of the live broadcast, the anchor invited Han Bangsheng, director of the marketing department of Wells Ceramics Headquarters, to enter the live broadcast room. Mr. Han explained the brand strength and production strength of Wells Ceramics to netizens nationwide; Mr. Han said, In 2020, e-commerce has exploded and become popular. Live broadcast has become a window for many people to embrace the new economy. Wells has seized the new opportunities brought by the e-commerce live broadcast boom and worked with dealers across the country to create Ceramic tile live streaming boom in the ceramic industry! Special thanks to dealer friends and owners across the country for their trust and support.
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In the live broadcast room, Wells Marketing Department Promotion Manager Zhang Qi and the gold medal lecturer Zhu Xiaoyu demonstrated the various advantages and features of Wells products as well as high-tech new products to consumers across the network. By demonstrating the flatness, purity, hardness, anti-slip, anti-fouling and other properties of the products, everyone could appreciate the power of the products. Due to Wells' high-quality products, consumers in the live broadcast room kept leaving messages "Wells 666" and likes one after another!
The event concluded with a bang, and Wells' national online linkage started its first battle in the second half of the year! Wells' market share and status have been greatly improved, and terminal service awareness and capabilities have been effectively improved. .
In the future, Wells Ceramics will continue to rely on the Tmall flagship store platform as an official The online shopping channel unites the top 100 pioneer cities across the country to jointly create a new era of online retail, allowing customers to shop online without leaving home and enjoy local high-quality sales services! Work hard to provide customers with more high-quality genuine products! Strengthen confidence, make good bricks, and sell good bricks!
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