In recent years, under the double blow of market downturn and product homogeneity, store operations have become increasingly difficult. Facing the increasingly younger market operation model, some people choose to give up, while others are able to face it head on and start a new journey. Ningjin Ou Shennuo Yang Le is one of those who successfully counterattacked.
Ningjin Oushennuo Yangle
Ningjin Oceano covers an area of 240 square meters. In 2018, the factory picked up 1.28 million goods. In 2019, the factory picked up 2.38 million goods. So far in 2020, it has exceeded 2.3 million. This is the impressive performance of Ningjin Oceano Yang Le, who has been operating Oceano for three years. What is the secret of success behind it? Let’s find out!
1. What industry were you engaged in before? Why choose to join Oceano?
I have been engaged in the ceramic industry since 2012, and have worked in the distribution of other first- and second-tier brands. At the end of 2017, through friends and communication with Oceano ceramic manufacturers, I learned that Oceano has a relatively large brand advantage in terminal store operations. After many considerations, we finally decided to join the Oceano family at the end of 2017.
2. Store operating status and performance
At present, the company's overall delivery volume in 2020 has exceeded 2.3 million (excluding the company's more than 300,000 decoration and task rebates). The performance is relatively stable, about 600,000-700,000 in the peak season each month, and about 300,000 in the off-season. Relatively speaking, the store's operating conditions and performance are good.
3. How did you plan to achieve such excellent results?
First: Mainly through strengthening home decoration channels. Develop engineering channels and serve every old customer well. Continuously expanding his circle, through alliance activities, and appointments with craftsmen and ministers, contacting early plumbers, masons, and radio advertisements, he continued to expand his brand influence. In addition, the company's three major tools also played a big role.
Second: Collect customer information through Jukebao and track customers in a timely manner. After entering the store, 3D cloud design and interactive large screens allow customers to truly experience various decoration styles and real-life pictures to help customers place orders as soon as possible.
4. Feelings about smart stores, the three major tools, and company-related training.
It is precisely through the help of smart store traffic and various auxiliary tools, coupled with the company's regular training, that Ningjin Oceano Ceramics has occupied the leading position in the Ningjin building materials market in just three years.
The Ningjin Oceano team also expressed confidence that Ocean Ceramics will build the No. 1 high-end service brand in the Ningjin building materials market. In the future, it will continue to adhere to the branded operation model and be good at utilizing Oceano Ceramics. The three major marketing tools of Nuo Smart Store adhere to customer-centeredness and become the trusted choice of millions of owners.
Store address: The west end of Debaijin Street, 300 meters west of Huanghe Street and Zhengyang Road, Ningjin County
Contact information: 13853458857
