At 9:15 a.m. on October 18, the 2021 Second Original Fine Ceramics Invitational Exhibition and Unveiling Ceremony with the theme of "Harmony and Beauty·Common Tide" kicked off as scheduled at the Design Island Tile Library.
·2021 The Second Original Fine Ceramics Invitational Exhibition and Unveiling Ceremony
This event is guided by the Guangdong Ceramics Association, hosted by Huaxia Ceramics Network, hosted by the Design Island Tile Library, and co-organized by the Oriental Impression Art Museum. And won the honors of Chen Huan, President of Guangdong Ceramics Association, Chen Zhenguang, Vice President of Guangdong Ceramics Association, Zhuang Dayu, Deputy Secretary-General of Guangdong Ceramics Association, Zhang Yang, Secretary-General of Chaozhou Building and Sanitary Ceramics Association, Liu Yamin, Senior Engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing, Ceramics Industry strategy expert and Oceano brand strategy consultant Yao Ruohan, Lin Ying, vice president of Green Island Plaza of Xinrunfeng Group, Wei Beizan, chief product officer of Airmont, Chen Xiaodong, founder of Monno Design, Luo Weiqiang, chairman of Tiangu Ceramics, Xi Yang Chaohui, Chairman of Ma Home Furnishing, Yang Kuibin, Director of Champion Tile Product Management Center, Zheng Yan, Marketing Director of Jinyitao, Li Weidong, Marketing Director of Eagle Brand 2086, Li Xuezhi, Marketing Director of Zhongsheng, Liu Xiaoming, Chief Editor of Huaxia Ceramics Network and other leading guests attended and supported the event.
It is understood that the second original high-quality ceramics invitational exhibition has invited more than 40 brands to participate. The products cover traditional ceramic tiles, rock slabs, modern bricks, new materials, etc.
It is worth mentioning that in this exhibition, the organizer uniquely invited representatives from nearly 30 exhibiting companies to come to the site to give live broadcast explanations.
Not only that, Huaxia Ceramics Network has decided to officially launch the "2021 Architectural Ceramics Intellectual Property Development Report" starting this year in conjunction with the Guangdong Ceramics Association, and continue to contribute to the knowledge protection of the ceramic industry by leveraging their respective advantages.
·Launching Ceremony of "2021 Architectural Ceramics Intellectual Property Development Report"
01.
9 distinguished guests talked about originality:
Direction, development, value
·Chen Huan, President of Guangdong Ceramics Association
Chen Huan/
Original, making the industry healthy and sustainable
The "Original Fine Ceramics Exhibition" has ushered in its second edition. Since participating in the first edition last year, I am very happy to see that Huaxia Ceramics Network, as an industry media, has the intention to do this, which has far-reaching significance for the industry.
In the past, the development of the industry did enjoy the dividends of population and real estate. However, after the stage with "capacity development" as the first program is over, it is time for our ceramic industry to think about how to develop.
In the context of severe overcapacity, I think the original intention of the China Ceramics Network, whether it is the Design Island Tile Library or the Original Fine Ceramics Exhibition, is to encourage originality so that more people in the industry can understand it. Respect originality, let more people pay attention to originality, let originality play a more important role in the long history, and ultimately enable the industry to develop healthily and sustainably.
The market exists, but what we need to do is to cultivate intensively and find our own living space.
·Liu Xiaoming, Chief Editor of Huaxia Ceramics Network
Liu Xiaoming/
The trend of originality is gradually rising,
Chinese ceramic enterprises need to establish an independent innovation and R&D system
In 2021, the trend of originality is gradually rising, and leading companies have begun to launch original + national IP product plans.
Why is "original" valued? From a market perspective, the future will be an era of personalized consumption led by "Generation Z". Driven by external forces, more and more companies will pay attention to originality.
On the other hand, China's total ceramic tile output has always ranked first in the world. Now, in the context of the rise of the country's economic, cultural, political and other comprehensive strengths, I think that after the ceramic industry becomes bigger, it should also follow the trend of the country and start thinking about how to become stronger, and the Chinese ceramic industry and enterprises should also start to look at the world head-on.
For example, should we still go on pilgrimage to Bologna every year? Can we have ambitions for our own ceramic culture?
In the past two years, due to the epidemic, our relationship with Italy was "interrupted", but I think that to some extent, it has forced China's awareness of independent innovation in ceramics. Therefore, I think that at this juncture of major changes that are “unseen in a century”, we should also think about whether the ceramic industry has also ushered in a major change that has not been seen in a century.
Including the new species based on rock slabs, is it possible to inject our originality and technology into the souls of Chinese ceramics people, so that we can truly establish a system of independent innovation and research and development of Chinese ceramics.
As a public media in the industry, Huaxia Ceramics Network should take on the responsibility of shouting for originality and do something within its power. Therefore, we hope that the original high-quality ceramics exhibition can continue to be held. At the same time, we also hope to lead these original brands to go out and participate in the Shenzhen Home Furnishing Exhibition and Guangzhou Design Week to connect with more markets.
·Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing
Liu Yamin/
Chinese ceramics are also beginning their own theme
Since the introduction of the first fully automatic ceramic production line in 1983, Chinese ceramics has been positioned to learn from powerful ceramic countries such as Italy and Spain. With the development of the ceramic industry, Chinese ceramics have now begun to have their own theme and style, especially the "Original Fine Ceramics Exhibition" held today, which also means that we will enter the development path of independent innovation.
Looking at the overall national trend, the country is promoting the development of various industries in the direction of innovation from all aspects of funding and policies. Therefore, the originality we mentioned today is actually consistent with the outline of the “14th Five-Year Plan”.
At the same time, I saw 40 companies participating in this "Original Exhibition" today. I think this is a good start. These companies are actively promoting the industry from a big ceramic country to a powerful ceramic country, and they also hope that in the future they can See more representatives inChina's ceramic products have entered the world stage.
·Ceramic industry strategy expert and Oceano brand strategy consultant Yao Ruohan
Yao Ruohan/
"User value innovation" can represent the future
The original high-quality ceramics exhibition has ushered in its second session. We talked about why more and more companies today value originality. Just now Lao Niu mentioned a reason: the disruption in Bologna forced the industry to take the initiative to innovate. But I think the main thing lies in the changes in market demand.
I paid attention to the current trends in the industry. The innovation of enterprises is mainly reflected in aspects such as color, culture, functions and applications.
On the one hand, more and more corporate innovations pay more attention to culture, rather than simply imitating natural elements as in the past. At present, we are making some innovations in color and cultural packaging. Next, we will innovate in functions, applications, etc. Functions include thickness, size, and shape. There are currently not many innovations in this area. On the other hand, every enterprise is also working hard to make its own characteristics, especially small and medium-sized enterprises.
Application is the ultimate innovation. For example, the transformation of ceramic tiles into rock slabs and rock slabs into ceramic tiles will provide more possibilities and link integration with other industries.
Of course, whether a product is good or not, and whether it has value, ultimately depends on the approval of users. So I think our innovation direction should be centered around "user value innovation", which is more representative of the future.
·Lin Ying, Vice President of Green Island Plaza of Xinrunfeng Group
Lin Ying/
“Harmony and beauty, coexistence” represents the vision of the industry
The theme of this year's second original high-quality ceramics exhibition is "Harmony and Beauty, Harmony".
I think this theme has great cultural heritage and also represents a vision of the industry. It can be seen from this that Mr. Liu has been using his strength to develop the industry.sound and promote the development of the industry.
Since the launch of the Design Island Tile Library last year and the two original boutique exhibitions, Mr. Liu has been committed to using this kind of exhibition to present more beautiful original designs and be seen by more people. arrive. On the other hand, the current national trend is developing and growing. So what is national tide? I remember Mr. Liu once replied: What is original in China is the national trend. I think this answer is very insightful.
Nowadays, many companies are working on the IP-based national trend, so the theme of "Common Trend" this time is, I think, promoted by a group of colleagues in the ceramic industry outside of Bologna who share the same ambition. Wind direction and trends.
·Elimont Chief Product Officer CPO Wei Beizan
Wei Beizan/
Original power can bring eternal commercial value
I believe that the theme of this boutique exhibition "Harmony and Beauty·Common Tide" itself is a very important embodiment of originality.
Because originality must be both competition and cooperation. Originality must present something extremely beautiful. And co-evolution is to make trends, culture, and inheritance continue to have vitality.
Chinese culture has a long history. The national trends we mentioned have many different expressions. Especially after this epidemic, we can see more national trends emerging from various fields such as lifestyle, food culture, fashion and clothing. Including this trip to Chengdu, I fully experienced the food culture with Song Dynasty characteristics in a restaurant.
This kind of originality comes from our cultural self-confidence, and I also believe that this cultural self-confidence will lead to the enhancement of our national strength. Going with the trend, I believe this original power will bring us eternal business value.
·Chen Xiaodong, founder of Monno Design
Chen Xiaodong/
National trend and Italy,
Not competition, but integration
Judging from the current development trend, I think Chinese ceramics should no longer belittle oneself, and certainly not be arrogant. Italy indeed has a lot of essence and logic that our Chinese colleagues should learn from.
From Guochao to Italy, I don’t think the relationship is about competition, but about integration. In the second half of this year, we acted as an agent for Italian Oriste, a benchmark in the slate industry known for its restoration and innovation of natural elements. We hope to use the "soul" of the "benchmark" to enhance our own research and development and brand depth. and breadth of understanding, thereby influencing more people around you.
The so-called originality should be a recombination of many classic elements, and the source of classic elements is actually the root of originality. This era requires originality, extreme beauty, and batch after batch of product managers.
Although today's original invitational exhibition is still in its infancy, it has taken its first step. This is a very meaningful, valuable and epoch-making event. Based on this, I believe we can leverage the industry and even the world in the future.
·Yang Kuibin, Director of Champion Tiles Product Management Center
Yang Kuibin/
Originality is not necessarily a product,
It can be services and operating models
Looking at the originality, it should be the "source". First we need to explore the source, and then create further. Therefore, Made in China must develop towards Created in China.
Why didn’t everyone innovate in the past? It was because of the short-term, quick and adaptable thinking that new things were copied in large quantities before they were well cultivated, and intellectual property rights were not protected as they should be. At today's original product exhibition, we saw two points, one is originality and the other is intellectual property. In fact, these two are on the same chain.
China’s original creations are currently facing a turning point, and at this time it is even more important for us to tell our own stories well.
From a broad perspective, originality is not necessarily a product, it can be a service or an operating model, all of which are creative. And fromFrom the perspective of product originality, innovation can focus on culture, function, decoration, craft structure, etc.
·Luo Weiqiang, Chairman of Tiangu Ceramics
Luo Weiqiang/
Originality means being yourself,
To be yourself, you should not be "windy"
What is originality? I think it is like painting a painting, organically combining different elements with independent awareness, and ultimately achieving a beautiful effect, rather than copying it. The so-called copying means copying other people’s ready-made works at a low level, and copying nature at a high level.
I think that the soil for original Chinese ceramics is currently being cultivated. At present, it is still a market-oriented research and development stage, and dominating channels and performance are still the mainstream of the current market environment. Therefore, when the salary of a R&D team is higher than that of the sales team, the Chinese original environment is considered mature.
When everyone has a mentality of “I don’t want to be like others”, only then can originality develop healthily. Just like Italy, they never follow the trend. They all like to "be themselves." China is the only one who follows the trend. If you want to be yourself, there should be no trend.
But one thing that is certain is that originality is getting more understanding and respect, and more value is reflected. Just like the production capacity cuts in recent years and the current power curtailment policy, I think these measures are correct. Only in this way, what remains will naturally develop in an original direction.
02.
Is your anchor passing the test?
20+ brands appeared in the "Original Exhibition" online live broadcast for the first time
Today, when live broadcasts are overwhelming mass media, as a professional media focusing on content dissemination, Huaxia Ceramics Network is also actively seeking to transform from graphic and text content production to graphic and text + live broadcast + video content production.
On that day, 24 exhibiting companies selected their own representatives to participate in the live broadcast activities arranged by the organizer, and these "anchors" did not include middle- and high-level leaders of the companies.Leaders, such as Luo Weiye, general manager of Tiangu Ceramics, Yang Kuibin, director of Champion Tile Product Management Center, Li Song, vice president of marketing of Ferona Cement Tile, Li Weidong, marketing director of Eagle Brand 2086, Li Xuezhi, marketing director of Zhongsheng, etc.
For the first time, Huaxia Ceramics Network sent anchor sister Ashan to host the entire event. With Ah Shan's help, corporate "anchors" conducted in-depth and simple interpretations of the aesthetic design + technical expression of the original products at the exhibition. The aura and skills of many "anchors" were professional.
20+ brand live broadcast room PK
Zhongsheng·Sheyu New Materials
Totobeni Marble Series-Water Cloud Gray + Wood Grain Series-Annual Rings + Velvet
Golden silk Yuma·K gold starry sky rock slab
Romantic Salento
Senti Slate·Luxury Stone Series
Xinghui Time Marble
Jinyitao·City in the Sky + Jiangnan Bank
Obet·LACROIX Lacroix series
Wrigley Ceramic Tiles·Scholarly Light Texture II＋Sky Realm·Clear Sky
Eagle Brand 2086·Oriental Set Series-Ink Beijing Brick
Champion Tile·Calacatta
Bighorn Deer·Super wear-resistant marble tiles: Alps (6-pattern large slab)
Owen Lai Touch 5 Series
Mu porcelain·brocade·embroidery series
Balenciaga·Arctic Ocean+Leopard Print+Charming Cement
Oshenno·Guochao new product 1200×2400mm specification series
Unbounded·Silk Road+Silver Fox+Thousands of People and Thousands of Faces
Xima Home·Icing on the Cake Series
Huayanpinzhi·Moon Valley＋Italian Linear Stone-Beige
Tiangu·Classic Water Mill SRC Series
Mango Nicol light mink gray + water-frosted sandstone
Hua Peng·29° Soft Light Microcement Series
Felona·Jingxiang No. 1
90+·Donghuali＋Machihado
03.
The Second Original Fine Ceramics Exhibition
Scene highlights
Attachment:
List of exhibiting products at the 2021 Second Original Fine Ceramics Invitational Exhibition
