The ceramic industry is undergoing dramatic changes. Relevant industry insiders admitted that at this stage, the overall business situation of construction and ceramics enterprises has entered a stage of structural adjustment. Since the era of relying on real estate growth has become a thing of the past, the future development of ceramic enterprises will have higher requirements on their own channels and strength. Secondly, various labor costs, raw material costs, natural gas costs, and material costs are increasing; as well as the dual-carbon policy that the industry has to pay attention to. Because of this, every ceramic enterprise is in a state of breakthrough, change, and transformation in order to seek new ways of development.
Faced with the rapid changes in the industry, Nan Shunzhi, founder of the Dajiulu Deer Ceramics brand, believes that "only if the road to brand improvement remains unchanged can we achieve brand breakthroughs."
The brand improvement of Big Horn Deer Ceramics is an improvement in attitude towards life
We have noticed that ordinary ceramic tiles are always prone to scratches and are not wear-resistant. When dirty water and dirt penetrate into the tiles through the scratches on the tiles, the patterns and colors of the tiles become dull, which greatly affects the overall beauty of the home decoration and greatly reduces the home life experience. At a time when the ceramic tile industry and the consumer market are plagued by the problem of non-wear-resistant ceramic tiles, Nan Shunzhi, the founder of Dajiulu Ceramics, proposed to use technological innovation to break through and create super wear-resistant ceramic tiles to make home life better.
For this reason, Big Horn Deer takes super wear-resistant as its brand positioning, creates the original "super wear-resistant diamond glaze technology" and cooperates with the world's top century-old glaze company, using Italian Carobia glaze to make the ceramic tiles more wear-resistant. It reaches level 4 or above, which is 3 times higher than that of ordinary ceramic tiles. With the advent of the super wear-resistant ceramic tiles of Big Horn Deer, it has also opened the prelude to the era of super wear-resistant ceramic tiles.
In order to allow consumers to get better quality products and enjoy a better home life, Dajiulu Ceramics continues to iterate its product technology. Based on the first generation of super wear-resistant, it launches the second generation of micro-engraved super wear-resistant diamond glaze technology, allowing The anti-skid performance of ceramic tiles reaches Grade A, achieving world-leading both wear-resistance index and anti-skid performance. After technical appraisal, Big Horn Deer’s “second generation micro-engraved super wear-resistant diamond glaze technology” has reached the international leading level.
Behind the brand improvement is the improvement of service experience
In today’s era where consumers are king, the customer acquisition cost of the ceramic tile industry continues to increase, and consumer satisfaction has become the cornerstone for the brand's survival. Dajiulu Ceramics Nanshunzhi attaches great importance to customer service experience and constantly improves the brand after-sales system.
It is reported that the ceramic tiles on the market have large gaps, and the ceramic tile patterns are easily interrupted, affecting the overall aesthetics of the decoration. In order to solve this pain point, Dajiaolu innovatively launched the dense seam joint paving technology in the industry. Through in-depth research on infinite joint technology, dense seam paving technology and super wear-resistant technology, it successfully realized that the paving gap is smaller than 0.5mm.
At the same time, it is paired with auxiliary materials such as the "Exclusive Seam King" independently developed by Dajiulu, so that each tile is equipped with a corresponding color, ensuring that the tile pattern is complete and uninterrupted, and achieving a more natural and perfect paving. Sticky, it also enhances the sense of openness of the space. In addition, Dajiulu also has a professional construction team to provide consumers with professional sealing paving services, so that every consumer can avoid installation troubles and achieve a satisfactory consumer experience.
Enhance the brand and upgrade the ceramic tile sales channels
For Dajiaolu, by continuously improving the brand's independent research and development capabilities, and at the same time providing systematic management of space design, transportation, storage, service platforms, etc., Dajiaolu can further improve communication with dealers, allowing channel promotion and Management is more precise and empowers agents. It is understood that Dajiaolu combines the current development status of local ceramic tiles and actual tailor-made operation plans to help dealers quickly open the market, accumulate popularity and solve a series of pain points in the actual operation process, providing strong support for terminal sales.
At the same time, Dajiaolu also established the industry's first ceramic tile university to teach dealers terminal practical experience and standardized terminal operation models to help them solve customer acquisition problems. Through the "nanny-style" operation guidance of the core module in the early stage and the "coach-style" development management guidance in the later stage, Dajiaolu allows dealers to conduct systematic learning and practice, helping dealers to quickly establish a marketing system, win a larger market share, and become a local The "King of Ceramic Tiles" in the market.
In addition, Dajiaolu actively embraces the new "Internet +" retail model, opens up online sales channels, further broadens and improves its own channels, and expands audience coverage.coverage area, and accurately channeled huge traffic to offline stores, realizing the dream linkage between online and offline stores, greatly increasing store retail transaction volume, and setting off a craze for buying bricks.
When the industry development situation changes, Dajiaolu firmly follows the road of brand improvement, completes the comprehensive improvement of technology, services, and channels, connects with consumers at the business level, and brings richer products to the consumer market and better service experience. We will wait and see what the future direction of Big Horn Deer’s brand promotion will be!
